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IN BRIEF
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The appointment of Vaihere Lissant as Chief Executive Officer of Tahiti Tourism marks a significant step for the tourism development of French Polynesia. Chosen to replace Jean-Marc Mocellin, Vaihere brings with her a wealth of experience gained since 2014 in marketing and communication within the organization. Her visionary approach and commitment to sustainable tourism make her a valuable asset for the future of the sector.
A New Direction for Tahiti Tourism
The board of directors of Tahiti Tourism has given the green light to Vaihere Lissant’s candidacy, a decision that results from recommendations made by President Bud Gilroy and the President of the Country, Moetai Brotherson. This appointment is welcomed with optimism, with the idea being to bring about a renewal within the organization. Jean-Marc Mocellin, who is retiring, has left a strong legacy, and it is now Vaihere’s responsibility to continue on this path while adding her personal touch.
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Aspiring Goals for 2027
One of the major challenges Vaihere Lissant will face is to reach a “sustainable threshold” of 280,000 tourists by 2027. This objective requires a delicate balance between promoting the destination and preserving its natural treasures. Vaihere’s vision focuses on development that respects the environment while attracting quality tourism.
A Strategy Focused on Sustainable Tourism
Tahiti Tourism has been engaged since 2023 in a tourism development strategy called FM27, aimed at positioning Tahiti and its islands not only as a dream destination but also as an example of inclusive and sustainable tourism. In her new role, Vaihere will have to implement concrete actions that will combine attractiveness with socio-environmental responsibility.
A Strengthened Partnership with Local Stakeholders
The success of her mission will also depend on her ability to work closely with local tourism committees, 17 of which have already been approved and three more are in the pipeline. This collaboration network is essential for fostering a tourism that benefits both visitors and island residents.
Toward Constant Innovation in Tourism Offerings
At the dawn of her term, Vaihere Lissant is determined to innovate in the tourism offering. The current dynamic is marked by the need to adapt to new consumption trends, integrating unique and authentic experiences. She will also need to ensure that the tourism response aligns with the expectations of modern travelers, who are concerned about sustainability and the authenticity of their experience.
Conclusion Promised by a New Momentum
With Vaihere Lissant taking office, Tahiti Tourism commits itself to a new dynamic, full of promises for the development of its destination. Focused on sustainable development and the involvement of local stakeholders, her leadership represents an opportunity to shine even more on the beauty and cultural richness of the Polynesian islands while respecting their environment. This committed momentum should undoubtedly bring a new breath to the local tourism sector.
