Saint-Malo sees an influx of tourists equivalent to that of February 2024, according to data provided by the tourist office.

IN BRIEF Saint-Malo attracts a number of holidaymakers similar to February 2024. 19,000 visitors visited the tourist office during the February 2025 holidays. The influx of tourists raises questions about biodiversity and the management of tourism. Analysis of tourism flows in 2022 in the region, including overnights and visits. Recurring influx of visitors to Saint-Malo, impacting the tourist balance.

Inflow of Holidaymakers to Saint-Malo in February 2025 #

Saint-Malo, the famous privateer city, continues to capture the attention of visitors. According to information provided by the tourist office Destination Saint-Malo bay of Mont Saint-Michel, the number of holidaymakers who set foot in this Breton city during the February 2025 holidays is just as high as in 2024. Indeed, nearly 19,000 visitors were welcomed, highlighting the undeniable attractiveness of this must-see destination.

An Enthusiastic Tourism Assessment #

This attendance figure illustrates Saint-Malo’s ability to attract both French and foreign tourists. During the winter holidays, the city experienced a steady influx, which can be interpreted as a good sign in a sector where flow variabilities can be marked from year to year. To support this success, the tourist office has implemented various tools and initiatives to make the visitors’ experience as pleasant as possible.

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Strategies Implemented by the Tourist Office #

To maintain this high attendance, several strategies have been put in place. The tourist office recently commissioned a study to better understand and manage visitor flows. This initiative is crucial to ensure a balance between tourist appeal and the preservation of the local ecosystem. Episodes of over-tourism raise concerns, as they risk altering the natural beauty that gives the city its reputation.

Saint-Malo Facing the Challenge of Over-Tourism #

For tourism stakeholders in Saint-Malo, the issue of over-tourism is also central. With a population that doubles during the holidays due to the influx of tourists, challenges related to infrastructure and services multiply. However, officials assert that this situation should not be equated with a disastrous over-tourism; the flow of visitors is managed in a way that preserves the integrity of the local environment and the well-being of residents.

The Undeniable Attractions of the Destination #

Saint-Malo will always charm with its spectacular landscapes, golden beaches, and rich heritage. The city is known for the beauty of its fortified old town, its sea views, and its varied activities. With an increasing number of holidaymakers, local restaurateurs, hoteliers, and shopkeepers also benefit from this positive dynamic. Attendance data, whether regarding hotel nights or visits to tourist attractions, testify to the vitality of this tourism ecosystem.

Looking Towards the Future #

As the tourist season evolves and visitor flows continue to rise, the challenge for Saint-Malo will be to maintain this attractiveness while ensuring the preservation of its natural and cultural assets. The coordination work carried out by local stakeholders will need to strengthen to continue providing a quality experience for visitors while protecting the very essence of this destination. In this context, the tourist office plays a crucial role by monitoring trends and adapting its offerings to travelers’ expectations.

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