Decathlon: a journey beyond sport

IN BRIEF

Decathlon expands its activities beyond the sporting sector.
Launch of Decathlon Travel, a platform dedicated to sporting travel.
Partnership with Genairgy for a new travel experience.
Diverse offerings ranging from individual trips to group travels.
Addressing new trends in active and responsible tourism.
Accessible to all levels of athletes, from beginners to experienced.
Aiming for accessibility of sporting trips at controlled prices.

The famous brand Decathlon, known for its wide range of sports goods, is broadening its horizons by venturing into the travel sector with the creation of its new platform, Decathlon Travel. This new project, designed in partnership with Genairgy, invites outdoor activity enthusiasts to enjoy sporty getaways suitable for all levels, while incorporating values of environmental respect and well-being.

An Innovative Initiative for Adventurers #

With Decathlon Travel, the company is not just selling sports equipment but now offers immersive and active experiences. Whether it’s a kite-surfing trip on the Moroccan beaches or a hike through the Auvergne mountains, Decathlon Travel aims to satisfy its clients’ desires for escape. This approach aligns with a desire to respond to new consumption trends, where well-being and responsibility play a significant role.

Destinations Within Reach #

The platform showcases a multitude of destinations offering suitable activities. With trips to nearly twenty countries, clients can choose from a wide range of experiences that emphasize physical activity and camaraderie. Whether you are a beginner or a seasoned athlete, each trip is designed to meet the needs and expectations of everyone, while providing an accessible approach for all.

A Vision for the Future of Sporting Tourism #

In a global context where ecology and environmental respect are at the heart of concerns, Decathlon Travel positions itself as a responsible player in sporting tourism. By 2025, traveler expectations will continue to evolve towards a balance between sustainable adventure and escape. Clients will seek experiences that allow them to push their limits while minimizing their environmental impact.

Carefully Designed Travels #

Based in Annecy, the company has leveraged its know-how and expertise in the sports field to create carefully planned trips. Each journey affords access to quality outdoor activities while benefiting from the guidance of experts and enthusiasts. This pragmatic and thoughtful approach ensures a pleasant and worry-free stay, placing the client at the heart of the experience.

Decathlon: A Successful Transformation #

This initiative marks a new stage in the evolution of Decathlon, which is no longer limited to sporting goods. By becoming a true travel agency, the brand seeks not only to diversify its offerings but also to reconnect sports enthusiasts with nature. Through Decathlon Travel, the company envisions a broader perspective on what sporting tourism could be in the future, turning adventure into a genuine life experience.