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IN SHORT
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Located on the Costa Dorada in Spain, PortAventura World has established itself as a must-see destination for entertainment lovers. With its theme parks, sensational attractions and festive atmosphere, this place attracts visitors from all over the world in search of adventure and unforgettable moments. Let’s discover this unique and promising tourist complex together!
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Written by Marc Dupont, tourism and leisure expert
A resounding success with French visitors #
PortAventura World, the resort of hobbies flagship in Spain located just an hour from Barcelona, attracted more than a million French visitors last year. General Manager David Garcia revealed that the park hopes to further increase this figure by 30% in 2024.
With a total of 5.5 million visits recorded in 2023, PortAventura World had a record year and aims to do even better this year. The park is counting in particular on an increase in opening days to achieve this objective.
PortAventura World: A unique tourist destination #
PortAventura World does not only present itself as a amusement park, but as a real tourist destination. The resort offers immersive experiences and themed hotels that transport visitors beyond Spain’s borders.
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With three theme parks – PortAventura Park, Ferrari Land and Caribe Aquatic Park – and six themed hotels surrounded by lush vegetation, PortAventura World appeals to families with its varied services and unique entertainment.
Continuous innovations and developments #
For its thirtieth anniversary, PortAventura World is focusing on innovation to attract new visitors and retain customer loyalty. Among the innovative initiatives is PortAventura Solar, the largest self-consumption photovoltaic plant in a tourist complex in Spain, and one of the largest in Europe.
PortAventura World also stands out for its exclusive attractions in Europe, such as those based on licenses like Uncharted and Ferrari Land.
New hotel offering and innovative services #
In 2023, PortAventura World surprised the sector by accelerating its hotel diversification strategy. The results are convincing with an occupancy rate of 83% recorded last year. This year, the complex presents its new range of hotels: Ponient hotels by PortAventura World.
This new offering aims to provide exceptional experience, combining the playful side of theme parks to the pleasures of a stay with family or as a couple. Stays include 1, 2, or 3-day tickets, free transfers to the parks, and additional discounts on resort products.
Response to the challenges of affluence #
Faced with unexpected crowds during certain weekends, PortAventura World has taken measures to improve the visitor experience. The park has extended its opening hours, introduced a solo visitor queue and added new features to its mobile app.
Additionally, the new Duelins game was launched to energize waiting areas, making the time spent waiting more enjoyable for visitors.
Useful information #
For French visitors, PortAventura World is easily accessible: an hour south of Barcelona airport, and 15 minutes from Reus airport (with direct flights from Paris every Wednesday and Sunday during the summer).
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For more information and to book your stay, go to the website: portaventuraworld.com
