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IN BRIEF
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The International Tourism Fair, held in Paris, is a key platform for discovering the innovations shaping the future of the sector. In 2025, several major trends are emerging, reflecting the aspirations of modern travelers. With a growing desire for sustainability, the integration of new technologies, and the importance of well-being, this event highlights creative and environmentally-friendly solutions.
The new expectations of travelers #
The event, which ends this Sunday, March 16, has revealed a significant transformation in travelers’ expectations. Consumers are now asking for slower and less polluting transportation, favoring modes of transport that are more environmentally friendly. This shift in mindset is particularly evident among younger generations, who prioritize responsible and sustainable travel experiences.
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Emerging technologies in the tourism sector #
Technological advancements play a crucial role in the evolution of the travel industry. At the Fair, a series of innovations have been showcased, notably the use of artificial intelligence and big data to personalize traveler experiences. These tools allow travel agencies to understand and anticipate clients’ needs, thereby enhancing their satisfaction.
Among other disruptive technologies, we find virtual reality and augmented reality, which offer innovative ways to explore destinations even before visiting them. These immersive tools allow travelers to experience enriching activities while staying at home, thereby sparking their interest in a particular destination.
Sustainable solutions for responsible tourism #
Sustainability is a central theme of this edition of the Fair. Exhibitors present initiatives aimed at reducing the environmental impact of travel. For example, companies are committed to minimizing plastic waste by offering eco-friendly alternatives like biodegradable products and reusable packaging.
Moreover, the transportation sector, particularly aviation, is exploring innovative solutions such as hydrogen airplanes to reduce carbon emissions. Visitors can also discover alternative means of travel, such as trains, which are experiencing growth due to their lower carbon footprint compared to flights.
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Personalized travel experiences #
Personalization has become a key element in the design of travel. Tourism companies now offer tailor-made solutions that meet the specific desires and needs of travelers. For example, mobile applications that integrate voice search and ordering features make planning and booking trips tailored to personal preferences easier.
This focus on user experience is accompanied by a growing interest in well-being during travel. Many tour operators are investing in health-focused retreats, including yoga, spas, or relaxation activities in nature, allowing travelers to recharge.
Conclusion of the Fair trends #
The International Tourism Fair illustrates how the industry is evolving in response to new challenges and the aspirations of travelers. From technology to personalized experiences, these emerging trends promise to bring a renewed vitality to the sector and offer more eco-responsible and enriching travel. The voice of consumers is clearly audible, reinforcing the idea that the tourism of the future will be marked by environmental awareness and a desire for authenticity.
