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IN BRIEF
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Montreuil-Bellay, a medieval town located in the Maine-et-Loire department, attracts an increasing number of visitors each year thanks to its exceptional historical heritage and idyllic natural surroundings. Local tourism stakeholders are organizing to optimize their offerings and enhance the visitor experience. This section provides an overview of the initiatives and events that keep the town lively and attractive.
A rich heritage to promote #
Montreuil-Bellay stands out for its architectural heritage, marked by its ramparts, castle, and fortified gates. The old stones of the town tell a fascinating story that attracts history and architecture enthusiasts. The enhancement of this heritage is at the heart of the concerns of the local tourism stakeholders, who organize guided tours and cultural activities to reveal the hidden treasures of the town to visitors.
The pedestrian circuits, marked to facilitate discovery, offer walkers a total immersion in the history of the town. The tourist information office plays a key role in guiding visitors, providing them with detailed brochures and digital tools to better understand the different aspects of Montreuil-Bellay.
Diverse events to attract crowds #
To stimulate interest among visitors, Montreuil-Bellay regularly organizes various events, ranging from medieval festivals to artisan markets. These gatherings create a friendly link between tourism stakeholders, local artisans, and tourists.
In December 2023, for example, a discussion focused on the tourism promotion of towns and villages in Anjou took place at La Closerie. This event brought together key players from the sector, allowing for the establishment of synergies and strengthening cooperation among various tourism providers.
A preserved nature for outdoor activities #
The natural setting of Montreuil-Bellay, certified as a green station, offers a multitude of outdoor activities. The surrounding rivers, particularly the Thouet, attract canoeing and stand-up paddle enthusiasts, while the network of hiking trails, such as the GR36, is an asset for hikers. These activities boost the tourism offerings of Montreuil-Bellay and enhance its appeal.
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Cyclists can also enjoy the Nobis bike stop, a space designed for resting and planning their next excursions. This type of facility helps create a welcoming environment for active tourism enthusiasts.
A strong partnership for inclusive tourism #
Another important facet of tourism in Montreuil-Bellay is its commitment to inclusive tourism. Local stakeholders work together to make accessibility to sites and events a priority. Through an innovative partnership among various organizations, efforts are being made to ensure that everyone can enjoy the wonders that the region has to offer.
Initiatives, encouraged by the Tourist Office, promote awareness among industry professionals about the importance of inclusion, making the town even more welcoming and attractive to a broad audience.
In Montreuil-Bellay, the activity among local tourism stakeholders creates a dynamic environment that attracts more and more visitors. The promotion of historical heritage, the animation of varied events, outdoor activities, and a commitment to inclusive tourism position the town as an unmissable tourist destination in Anjou.
