In the rich sunny lands of the Spanish region of Alcarria, a picturesque village stands out for its haunting beauty: Brihuega. Nestled in the heart of rolling landscapes, this little Spanish gem rivals the legendary Provence to proudly claim the title of European capital of lavender. Between its fields of violets waving in the wind and its historic streets imbued with charm, Brihuega offers a true sensory journey where the intoxicating scent of lavender mixes with the thousand-year-old history of this exceptional place.
Welcome to Brihuega, a charming medieval village located about 90 kilometers northeast of Madrid, in the province of Guadalajara. While many associate lavender with the vast purple fields of Provence, Brihuega is no exception with its 1000 hectares of thriving plantations. Every year, this Spanish village seduces lavender enthusiasts with its unique atmosphere and enchanting landscapes.
A captivating bloom #
The peak of lavender flowering in Brihuega occurs in mid-July, transforming the fields into a sea of blue-purple brilliant. This is when the small town attracts thousands of visitors ready to admire this natural wonder. The song of cicadas, combined with rolling waves of lavender, creates a captivating Mediterranean atmosphere, reminiscent of the famous Valensole or Drôme Provençale regions.
The Lavender Festival #
In order to celebrate this exceptional period, Brihuega has organized every year, since 2015, the Lavender Festival, during the second weekend of July. Nearly 4,000 visitors dressed in white gather in the fields to attend magical concerts at sunset. An unforgettable sensory experience that combines music, nature and conviviality.
Activities and discoveries around Brihuega #
The festivities don’t stop there. Throughout the month of July, Brihuega offers a multitude of activities to enhance your stay:
- Craft creation workshops
- Guided tours of the lavender fields
- Local produce markets
Outside of the flowering season, visitors can explore the architectural wonders of the medieval village, such as the Brihuega Castle, its historic walls and the charming Blanquina Fountain.
Lavender: a European tradition #
If Brihuega is undoubtedly the Spanish capital of lavender, other regions of Spain also celebrate spectacular blossomings. In January, Majorca is adorned with white and pink thanks to the flowering of the almond trees. In February and March, cherry blossoms beautify the Quinta de los Molinos park in Madrid. As for the sunflower fields of La Bureba, they offer a luminous spectacle from the end of spring and throughout the summer.
À lire the classic and sports car show in the United Kingdom on June 7th and 8th, 2025
Plan your visit to Brihuega #
To enjoy this enchanting festival and the wonders of Brihuega, it is recommended to:
- Reserve a plane ticket
- Find a welcoming and comfortable hotel
- Rent a car to explore the region
- Book activities to enhance your stay
Whatever the season, Brihuega promises a getaway rich in colors and emotions, rivaling the most beautiful regions of Provence. An essential destination for lovers of lavender and picturesque landscapes.
