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IN BRIEF
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Starting from July 1, the Grand Annecy Tourist Office is embarking on a major transformation that promises to redefine the tourism landscape of the region. Driven by new directives and a desire for innovation, this initiative aims to address contemporary tourism challenges and enhance the attractiveness of the Annecy basin. This evolution is part of a dynamic approach to provide tailored services and highlight the many treasures of the region.
A new governance for tourism development
The recent election of André Montaud as president of the Annecy Lake Tourist Office reflects a desire for renewal and dynamism within the structure. This change in leadership goes hand in hand with a clear intention to refocus activities on the needs of visitors while supporting local stakeholders. The ambition is clear: to enhance the assets of Grand Annecy and attract more tourists, particularly by offering a diverse range of options that includes business tourism.
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Creation of Grand Annecy Tourism and Congress
To better manage these challenges, the agglomeration has decided to entrust the management of the Grand Annecy Convention Center to the Tourist Office, through the creation of a new entity, Grand Annecy Tourism and Congress. This ad hoc structure has the mission of promoting the area as an attractive destination for business events, thus generating new economic momentum in the region.
The consequences of the revision of the office’s statutes
The debates surrounding the new statutes of the tourist office have been intense in recent months. Indeed, the reform implemented on July 4 has not been without controversy, leaving some economic players in suspense. However, these legislative changes are seen as necessary to adapt the structure to the current realities of tourism. A contemporary approach is essential to face growing competition and meet visitors’ expectations.
Enriching guided tours in summer 2024
As part of this transformation, the Tourist Office has already prepared events for summer 2024. Guided tours of the neighborhoods of Annecy, as well as excursions to the Glières Plateau, will be offered. Visitors will thus discover new facets of the region, enhancing their tourism experience while fostering an intimate connection with the territory.
An emphasis on sustainability and innovation
At the same time, the new presidency emphasizes the importance of a sustainable tourism strategy. This new commitment will ensure that tourism activities are conducted in an environmentally respectful manner, while also leveraging innovations to improve the visitor experience. The implementation of tailored digital services and the promotion of ecological initiatives are on the agenda, consolidating Annecy’s position among sought-after tourist destinations.
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Highlighting historical and cultural heritage
The creation of the Tourist Office marked the beginning of a long history for the territory, dating back to 1895. Today, the goal is to highlight this historical heritage while integrating it into the modern experience of visitors. By showcasing medieval architecture and the rich cultural past of Annecy, the transformation aims to offer an enriching narrative that will appeal to history and culture enthusiasts.
Thus, the transformation of the Grand Annecy Tourist Office offers an exciting perspective for the future, aligning its objectives with the demands of a constantly evolving sector. The ambitions of its new leaders could well transform this destination into a must-visit crossroads for travelers from around the world.
