TravelPerk embarks on a bold transformation, marking its tenth anniversary with a new visual identity. This radical change redefines business travel, combining innovation and accessibility. A vibrant color palette emerges, breaking away from the industry’s monotonous uniformity. With a determined strategic direction, TravelPerk is moving towards the future, blending travel and expense management. This metamorphosis symbolizes a commitment to excellence and strengthens its status as a disruptive leader in travel management.
| Highlights |
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| TravelPerk celebrates its 10th anniversary with a bold new identity. |
| The rebranding aims to support rapid growth and ambitious expansion plans. |
| A vibrant color palette and Perk Green mark the new identity. |
| This change moves away from the corporate blue predominant in the industry. |
| Led by Jada Balster, the rebranding reflects a commitment to a simplified travel experience. |
| The new branding targets diverse users, from employees to travel managers. |
| A continued investment in the platform meets the new expectations of employees. |
| The rollout begins on March 31, 2025 with a launch in April across all digital channels. |
A New Visual Identity
TravelPerk has undertaken a bold transformation with a new visual identity, marking its tenth anniversary. This initiative aims to affirm its position as a pioneer in the business travel and expense management field. The collaboration with Wolff Olins has resulted in a vibrant color palette, featuring innovative shades like “Perk Green”, which breaks the monotony of traditional blues dominating the industry.
A Distinctive Positioning
This brand change is not just aesthetic. It reflects a strategic repositioning that goes beyond simple business travel. TravelPerk establishes itself as an integrated platform, combining travel management with expense management. Jada Balster, VP of Global Marketing, expresses the company’s desire to embody an audacious and dynamic vision, adapted to the contemporary needs of businesses.
Responding to Market Evolutions
The rebranding coincides with significant shifts related to hybrid work models, artificial intelligence, and employee expectations. The demand for simplified and intelligent service in expense and travel management is becoming crucial for companies looking to optimize their operations. TravelPerk is committed to navigating this changing landscape, offering innovative solutions.
A Reinvented Customer Experience
The redesign of TravelPerk is inspired by the varied expectations of users, ranging from employees booking travel to CFOs overseeing budgets. This diversification addresses all stakeholders involved in the travel management process. The shift from the concept of “business travel” to “professional travel” breathes a new dynamic, illustrating the company’s willingness to serve a broader range of professionals.
Aspiring Goals for the Future
As TravelPerk moves towards significant expansion in the American market, its track record showcases notable acquisitions such as ClickTravel, AmTrav, and Yokoy. Each acquisition catalyzes innovation potential and strengthens the platform, enabling seamless integration of services. The commitment to developing a robust solution is illustrated by a $200 million Series E funding round, aimed at consolidating its position as a leader.
A Renewed Visual Impact in the Industry
The new look of TravelPerk will be gradually deployed across all its platforms. This change in visual identity will begin on March 31, 2025, strengthening the coherence and impact of the brand across digital channels, marketing material, and upcoming advertising campaigns. This new visual packaging is designed to capture attention and create an emotional connection with its customers.
Partnering with Modern Enterprises
TravelPerk does not limit itself to providing travel services but aspires to become a strategic partner for companies looking to improve the management of their business travel. As an innovative and human-centered platform, it promises to simplify the booking process, contribute to better cost efficiency, and focus on productivity. This positions TravelPerk not only as a major player but also as a catalyst in transforming the business travel experience.
