Lot in the spotlight: strategies to attract travel agencies

IN BRIEF

Regional event “Occitanie Destination Groups” to promote tourism.
Attractiveness of group offers by service providers in Lot.
Pre-tours to discover sites such as Figeac and the Pech Merle cave.
Visits to Saint-Cirq-Lapopie and Cahors to attract travel agents.
Partnership with the Chamber of Commerce and tourist offices.
Commitment to become a key destination for organized trips.

Summary #

In an ambitious effort to become a preferred destination for organized trips, Lot has developed a series of targeted strategies to attract travel agencies. By participating in professional events such as “Occitanie Destination Groups,” the region showcases its tourist assets while offering immersive experiences to travel agents and tour operators.

A strong regional commitment #

Lot strengthens its presence in the tourism market by actively participating in events dedicated to industry professionals. For instance, participation in the “Occitanie Destination Groups” event, organized by the Regional Tourism Committee of Occitanie, aims to promote offers specially designed for groups to French travel agents. This commitment marks a desire to enhance Lot’s positioning as a key destination for organized trips.

Immersive discoveries #

To attract travel agencies, Lot has implemented a series of pre-tours allowing professionals to discover the riches of the region. These visits provide an opportunity for travel agents to explore iconic sites like the Pech Merle cave and the charming village of Saint-Cirq-Lapopie. This immersive approach enables agencies to better understand and appreciate the experiences they can offer their clients while highlighting the cultural and natural heritage of the region.

Meetings and information exchange #

During these discovery days, Lot welcomed about ten agencies, coach operators, and tour operators. These meetings are essential for facilitating the exchange of information between tourism stakeholders and the professionals present. Participants had the opportunity to learn more about the various accommodation offers, the activities available, and the historical and cultural richness of the region, notably through visits to Figeac and Cahors.

Strategic partnerships #

This project is supported by the Chamber of Commerce and Industry of Lot, which works closely with tourism providers as well as the tourist offices of the Lot and Célé Valleys and Cahors. These strategic partnerships enhance the region’s attractiveness while ensuring a diverse and tailored offer to meet the needs of traveling groups.

Towards a key destination #

By committing to creating synergies among the various tourism stakeholders, Lot positions itself as a key destination for organized trips. With a diverse offer that highlights its natural and cultural strengths, the region aims to attract more and more travel agencies, making each visit a memorable experience for their clients.