Boost your business: the solution to attract customers during the summer holidays!

IN SHORT

Shortage of customers for restaurateurs and hoteliers during the summer holidays.
Impact of the health crisis on the tourism sector.
How attract a clientele during this difficult period?
Solution innovative to boost your business.
Find out how to optimise your online visibility.

The summer season is a crucial time for restaurateurs and hoteliers who find themselves every year looking for customers to fill their establishments. Faced with economic and logistical challenges, these tourism professionals must find solutions to attract an ever more demanding clientele. Discover the issues they face and ways to respond to these challenges.

A gloomy start to the summer season #

THE weather situation Unfavorable conditions and the uncertain political climate have had a negative impact on the start of the tourist season. In June, the occupancy rate hotels and rentals fell 2-3% compared to the previous year, while campsites saw a 4% drop in reservations.

The ambiguous effect of the Olympic Games #

Despite initial optimism, Olympic Games appear to have a mixed effect on tourism. INSEE forecasts a growth gain of 0.3 points of GDP in the third quarter, mainly thanks to ticket sales and bonuses for public service agents. However, tourism professionals should not benefit directly.

Expected drop in attendance #

Olympic Games spectators spend most of their day at the stadium, reducing their time spent visiting museums and monuments. This trend is expected to lead to a drop in attendance at tourist sites and a reduction in surrounding commercial activity. Galeries Lafayette anticipates a loss of activity of 5 to 10% and hotel-restaurants fear a drop in attendance of 10 to 20%.

Solutions to attract more customers #

To counter these negative trends, professionals in the sector must adopt innovative strategies. Here are some suggestions:

Special offers and promotions : Create attractive offers to encourage last-minute bookings.
Local events : Organize events or partnerships with other local players to attract customers.
Digital optimization : Strengthen the online presence on social networks and reservation platforms to reach a wider audience.

Collaborations with cultural institutions #

To make up for the lack of Olympic-related tourism, restaurateurs and hoteliers could partner with museums and historic sites to offer guided tours, meal packages and combined discounts. These collaborations can stimulate interest among locals and tourists.