The appeal of the United States has dimmed, triggering a *significant decline* in foreign visitors. The perception of a hostile atmosphere, often attributed to the *”Trump Slump”*, influences travelers’ decisions.
Recent figures reveal an alarming drop in international arrivals, questioning the future of tourism. Heightened diplomatic and economic tensions intensified by protectionist measures are raising increasing concerns among potential tourists.
This complex situation affects not only the travel industry but also economic sectors dependent on the influx of foreign visitors.
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| Overview |
|---|
| Decrease in foreign visitors observed in the United States. |
| Effect known as the ‘Trump Slump’. |
| Cancellation of trips by many international tourists. |
| Protests against the rhetoric and tariffs imposed by Trump. |
| Attendance in decline since the beginning of 2025. |
| Estimates from Tourism Economics forecast a 9.4% decrease in international visits. |
| Noteworthy: significant drop in bookings in Canada and Scandinavia. |
| Decline in leisure travel to American destinations. |
| Increased awareness of a negative image of the United States. |
Alarming figures of international tourism #
Tourism in the United States is experiencing a significant decline in international visits, especially since Donald Trump took office as president. Data from the National Travel and Tourism Office indicate a 11.6% drop in arrivals in March compared to the previous year. This decline is accompanied by an alarming trend where the number of foreign visitors is collapsing in the face of new government policies.
A context of diplomatic tensions #
Diplomatic events have also influenced these drops. Relations with countries like Canada, where Trump’s threats regarding trade tariffs have caused turmoil, have exacerbated the feeling of rejection. Canadians, historically among the first visitors, show a 40% reduction in travel bookings to the United States last March.
A heavy blow for tourism businesses
Travel agencies are feeling the pressure of this change. Marco Jahn, president of New World Travel, reports booking declines ranging from 20% to 50%. Hotels are struggling to attract foreign tourists. The economic fallout is concerning, with a forecasted loss of $9 billion in international tourism spending this year, according to Tourism Economics.
New preferred destinations for travelers #
Tourists are turning away from the United States to more welcoming places like Europe and Asia. Spanish citizens, for instance, have canceled their travel plans, opting for destinations considered less controversial and more comforting. The situation is exacerbated by the favorable currency exchange rates for Asian countries, attracting travelers who are perceived as wary of the United States.
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Psycho-emotional effects and growing sentiment of rejection #
The perception of the United States has soured under the Trump administration. Many foreign visitors feel that the country no longer offers a welcoming environment, creating a sentiment of rejection. Ian Urquhart, a Canadian scholar, cancels his trips, considering his decision a strong signal against a hostile diplomatic climate. The lack of interest is also reflected in a decline in travel intentions to American destinations.
Concluding the dynamics of the ‘Trump Slump’ #
This phenomenon known as the ‘Trump Slump’ places the United States in a precarious position regarding foreign tourism. Turbulence in international relations, combined with a perception of intolerance, is transforming the travel landscape. The current situation seems to indicate a long-term trend, with forecasts suggesting that pre-pandemic visitor levels may not be reached until 2029.
Future of American tourism #
American tourism faces a major image challenge. Government interventions and rhetoric have led to tangible consequences on the country’s appeal. The need to rebuild a positive image becomes crucial in restoring confidence and attracting visitors from around the world again. Tourism industries will need to lead by example, cultivating an atmosphere of hospitality and openness.
