The vibrancy of Oregon’s travel and tourism industry is attracting attention this week at the Oregon Convention Center. Influential leaders are gathering to discuss crucial issues regarding diversity, ecology, and the local economy, fostering a beneficial synergy. Participants are committed to enhancing the quality of life in communities throughout the state. A celebration of the successes of industry players showcases the innovation and promising future of this dynamic sector.
Overview
Tourism Leaders Gathering in Portland #
The city of Portland recently hosted a major event for the travel and tourism industry. The 2025 Oregon Governor’s Conference on Tourism, held at the Oregon Convention Center, saw the participation of over 600 esteemed professionals. Speakers shared their visions for promoting a sustainable future for tourism in the state.
Tourism Excellence Awards #
This year’s Achievement Awards ceremony honored several remarkable figures in the sector. The awards recognize innovative initiatives and dedication to tourism service. Among the prestigious honorees, the Governor’s Award was given to PDX Next, while Ana DeVincentis received the Leadership Award.
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Distinguished Awardees
Iconic figures are recognized each year for their contributions to the sector. Alanna Kieffer received the Stewardship Award, applauding her efforts for resource preservation. Jason Coleman, as the recipient of the Hospitality Award, was honored for his exceptional service in the sector. Other awards, such as the Gene Landsmann Gemütlichkeit Award, were presented to Dan Schindler, and the DEI Award was awarded to Remy Drabkin.
Emergence of Local Talents #
The Oregon Tourism Rising Star Awards were also announced, highlighting seven talented individuals from various regions. These young professionals, including Sasha Bosco (Central Oregon) and Amber Johnson (Mount Hood/Columbia Gorge), have distinguished themselves through their unwavering commitment to their respective communities. The awards reflect a desire to revitalize the tourism sector throughout the state.
Event Theme: “Then, Now, Forever” #
The theme of the conference, “Then, Now, Forever,” celebrates forty years of the continued expansion of the tourism economy in Oregon. This celebration highlights the importance of the tourism sector in the culture and economy of the state. Discussions were held to explore how to intensify collaborative efforts between localities and tourism partners.
Inclusion and Accessibility
Courtney Braun, co-owner of Wanderlust Tours, and Geoff Babb, founder of AdvenChair, presented their initiative AdvenTours. This innovative project offers visitors an inclusive tourism experience, allowing everyone, regardless of mobility limitations, to enjoy the wonders of Oregon. “My goal is to see smiles,” says Babb. He emphasizes the importance of creating opportunities for all.
Future Goals #
Initiatives like these pave the way for sustainable and accessible tourism. Speakers agree that to showcase the beauty of Oregon’s landscapes, it is necessary to expand options to as wide an audience as possible. The growing awareness of accessibility issues reflects a collective will to improve tourism experiences for everyone.
On the Road to the Future #
The dynamics of tourism in Oregon are expanding through innovation and collaboration. Encouraging practices that merge culture, diversity, and sustainability will ensure the industry’s future. Engaged dialogues during this conference will be crucial to shaping the future direction of tourism in the state.
