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IN BRIEF
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This summer looks particularly promising for tourism in Côtes-d’Armor. The region is preparing to welcome visitors from all over France and beyond thanks to a rich schedule of festivals, the much-anticipated passage of the Tour de France, and the opportunities offered by the numerous public holidays during the summer calendar. These elements boost the local economy and confirm Côtes-d’Armor’s status as one of the key destinations for the season. Let’s discover together the highlights of this exceptional summer.
A promising summer for tourism in Côtes-d’Armor
After a period marked by uncertainty, professionals in the sector are optimistic: all indicators are favorable for a dynamic summer. Bookings in tourist accommodations, hotels, guesthouses, and campgrounds are experiencing significant growth for the summer period. The diversity of landscapes in the department, combined with a rich cultural and sports offering, attracts a varied audience seeking authenticity and nature. The ambitions of the tourism office align with this dynamic, with new initiatives aimed at attracting an increasingly demanding clientele. To learn more about the vision of local stakeholders, check the news from the director of the tourism office in Nevers, available here.
Festivals: A festive and eclectic cultural season
This summer, festivals are at the heart of the entertainment in Côtes-d’Armor. Between music, street performances, photography, and gastronomy, the region offers a varied program that brings locals and vacationers together around festive events. The dynamism of cultural associations is expressed through the return of major events and the emergence of new festivals contributing to the destination’s renown. These events embody the desire to build a future where heritage and culture come together. For more information on the alliance between tourism and heritage, check out the dedicated article on this page.
The Tour de France: An eagerly awaited sporting event
The passage of the Tour de France is undoubtedly one of the highlights of the season. The stages planned in Côtes-d’Armor offer exceptional visibility to the territory and promote the growth of the tourism economy. This event generates a significant influx of visitors, whether they are cycling enthusiasts or simply curious, who take advantage of their stay to discover the natural and heritage assets of the region. This strong attendance fully illustrates the importance of quality tourism in Brittany, as shown by the initiatives in Guadeloupe whose impacts can be reviewed here.
The public holidays: Boosted attendance
This summer is also punctuated by several bridges, following the public holidays of the calendar. These long weekends offer families and groups of friends the chance to stay longer on the coast, explore the countryside, or participate in local festivities. Tourism professionals anticipate a significant increase in attendance during these periods and are adapting their offerings to meet the growing demand. This trend is part of a broader debate on sustainable attendance management and the prevention of overtourism, topics discussed in this article on elitism and overtourism available here.
The future of tourism in Côtes-d’Armor: Renewed ambitions
In light of the growth of summer activities, the territories are contemplating a strategy focused on quality and the preservation of the living environment. Partnerships between local authorities and tourism stakeholders aim to make the offering more diverse and environmentally friendly. To explore the upcoming prospects for the sector, visit here. Summer 2024 is shaping up to be a key time, offering both innovation, friendliness, and prominence for the Côtes-d’Armor department.
