On the Emerald Coast, the tourist office is focusing on attractiveness

IN BRIEF

The tourist office of the Côte d’Émeraude aims to consolidate its achievements
Objective: attract more visitors to the region
Strengthening of activities and services offered
Highlighting the natural heritage and tourist attractions
Promotion of the local offer to various audiences
Development of tools to improve the visitor experience

On the Côte d’Émeraude, the tourist office is focusing on consolidating its strengths to attract an increasing number of visitors. This approach is part of a comprehensive strategy of continuous improvement, aimed not only at enhancing the region but also at meeting the new expectations of travelers. Between valuing heritage, adapting to the digital age, and seeking sustainable solutions in response to contemporary challenges, the tourist office aims to offer an ever more attractive and authentic experience.

Enhancing Natural and Cultural Heritage #

The Côte d’Émeraude boasts an exceptional heritage, with its unique coastal landscapes, beaches, historic towns, and preserved local traditions. The tourist office is intensifying the promotion of iconic sites to attract visitors in search of authenticity. For example, the salt marshes of Charente-Maritime attract numerous curious visitors each year, just like the strolls along the coastal paths. By highlighting these natural spaces and this rich heritage, the office aims to retain customers seeking unique experiences. Discover the example of the salt marshes of Charente-Maritime to enrich your stay.

Adapting Tourist Offerings to Current Demands #

The tourist office of the Côte d’Émeraude continuously adapts its offerings to align with the expectations of today’s travelers. Whether organizing themed tours, diversifying family activities, or providing personalized services for high-end travel enthusiasts, every aspect is meticulously planned. In the face of the challenges of over-tourism, the region particularly focuses on extending its hosting periods and creating new routes off the beaten path. This policy aims to avoid saturation and provide visitors with a quality experience throughout the year.

Innovating Through Digital and Social Media #

The integration of digital tools is a crucial lever for attracting and informing tourists. The active presence of the Côte d’Émeraude on platforms like TikTok and Instagram allows for reaching a broader, younger audience in search of immediate inspiration. The shared content, including photographs of coastal landscapes, traveler testimonials, and event schedules, contributes to enhancing the positive image of the destination. The analysis of the impact of TikTok and Instagram on tourism illustrates how these tools help renew communication and spark the desire to discover the region.

Addressing the Challenges of Modern Tourism #

Attracting more visitors while maintaining local balance requires the tourist office to anticipate challenges related to welcoming and managing tourist flows. Regions like Guadeloupe face similar situations for high-end tourism, highlighting the need to rethink offerings and infrastructure. Inspiring solutions are proposed in the tourism challenges in high-end zones. Thus, the Côte d’Émeraude chooses to strengthen its sustainable development policy, ensure accessibility for all, and train professionals to be attentive to visitors.

Engaging Local Stakeholders and Valuing Collective Memory #

The tourist office believes that development involves active cooperation with all stakeholders in the region. Whether they are artisans, hoteliers, or cultural associations, all are invited to participate in promoting the region. Initiatives, such as honoring local fighters and collective memory, also contribute to enriching the tourist content offered. This collective dynamism creates a welcoming, innovative, and loyal environment, driven by attachment to the territory.