Starting July 1, 2025, travelers in South Korea will benefit from a new tourist pass, allowing them to access substantial discounts at more than 50 cultural sites across the country. This initiative, aimed at promoting tourism and local culture, could transform the experience for international visitors and residents alike.
Introduction of the New Tourist Pass #
The South Korean government has announced the launch of the “K-Culture Pass,” a card that offers discounts of up to 50% on admissions to museums, palaces, and other cultural attractions. This pass is a response to a notable decline in tourism due to years of international travel restrictions.
How Does the Pass Work?
The “K-Culture Pass” will be available online and at local tourist information centers. Valid for one year, it will allow its holder to enjoy reduced rates for themselves and up to three companions.
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What Sites are Included?
Pass holders will be able to visit iconic places such as Gyeongbokgung Palace in Seoul, Jeonju Folk Village, and Bulguksa Temple in Gyeongju. More than 50 sites are included, each offering a unique window into the country’s rich cultural heritage.
“This pass is a boon for culture and history enthusiasts, providing greater accessibility to national treasures that are otherwise costly.”
Testimony from Jisoo Kim, an Early User #
Jisoo Kim, an art history student at Seoul University, had the opportunity to test the pass before its official launch.
A Day at Gyeongbokgung Palace
“I was able to visit Gyeongbokgung Palace with the K-Culture Pass, and the experience was incredible,” Jisoo recounts. “Not only did I save money, but I also felt a deeper connection to my cultural heritage.”
She adds that the pass made it easier to access audio guides and special tours, thus enriching her experience. “It’s like rediscovering your own country through the eyes of a tourist, but with the depth of knowledge of a local,” she explains.
Impact on Local Tourism #
The introduction of the “K-Culture Pass” is eagerly anticipated by tourism professionals, who expect a significant increase in visits. The discounts offered are likely to attract more international visitors, as well as encourage Korean residents to explore their own country more.
Additional Information #
The pass, in addition to its usefulness for tourists, has an educational role by facilitating access to culture for young Koreans. Schools and universities plan to integrate the pass into their educational programs for cultural outings.
In terms of sustainable development, the “K-Culture Pass” also encourages visits to lesser-known sites, helping to disperse tourist traffic that often concentrates in major cities. This contributes to better conservation of sites and a more balanced distribution of tourism benefits.
Finally, for those already planning their visit, it’s advisable to reserve their pass in advance, especially during peak seasons, to ensure availability and avoid long lines at popular attractions.
The “K-Culture Pass” thus promises to become an indispensable tool for any visitor wishing to deepen their understanding of Korean culture while making significant savings.
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