On the terrace of a grand Parisian restaurant, just near the most famous monument in France, two major figures in hospitality and travel share their stories. Maud Bailly and Anne Rigail do not merely represent French chic: they imbue it with new energy. In their eyes, it is not enough to be French; one must continually redefine what it means to be, to attract a constantly evolving world, balancing tradition and innovation, eco-responsibility, and emotion. A savvy mix of timeless elegance and inventiveness, key to a French success in an ultra-dynamic sector.
In the ever-evolving world of tourism and travel, two iconic figures embody the radiance of French chic and the art of living: Maud Bailly and Anne Rigail. Leading Sofitel (Accor Group) and Air France, respectively, these leaders passionately advocate for the need to preserve our French identity while embedding it in modernity. Their philosophy? Combine tradition and innovation, emotion and sustainability, to entice a world hungry for references. As you read this article, dive into their visions, at the crossroads of a precious heritage and an aspiration to renew, in order to assert themselves in a global market where demand and competition are stronger than ever.
French chic, a sure value on the global stage
Let’s momentarily forget the dreary years of the pandemic: tourism is now in full swing, with growth that would make many sectors envious. More than 10% of global GDP relies on travel, and nearly one in ten jobs in the world depends on it. Faced with such staggering figures and fierce international competition – notably driven by Asia-Pacific and the Middle East – how to stand out? According to Maud Bailly and Anne Rigail, the secret lies in this unique ability to cultivate elegance and the French art of hosting. No question of yielding to homogenizing trends: cultural authenticity is the true asset that continues to fascinate travelers while offering them an unmatched sensory experience.
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Reimagined tradition: the meeting of refinement and innovation
But remaining true to oneself does not mean resting on one’s laurels! Maud Bailly and Anne Rigail agree: we must modernize our codes while keeping the soul that defines our reputation. In hospitality as in aviation, innovation is thus at the heart of the strategy. This includes connected rooms and customized services in hotels, as well as the introduction of digital solutions to simplify the traveler’s journey. For all the details on identification requirements when booking or crossing borders in the modern era, check out this article on travel identification requirements!
Emotion at the heart of travel: an added touch of soul
Beyond comfort and technology, it is emotion that makes the difference. According to Maud Bailly and Anne Rigail, the “French-style” travel experience must awaken the senses, tell a story, and forge unique memories. Whether savoring Savoyard cuisine in an enchanting setting (more inspiration can be found at this link dedicated to nature and Savoy cuisine), or admiring the Eiffel Tower from an Air France flight, this pursuit of excellence always comes with a touch of emotion, that famous added soul that travelers from around the world cherish.
Sustainability and responsibility, pillars of tomorrow’s travel
It is impossible to charm the planet without a strong commitment to it! Today’s responsible leaders fully integrate sustainable development into their strategy. Reducing carbon footprints, promoting short supply chains, and encouraging eco-responsible initiatives are all priorities that redefine hospitality as a source of social and environmental progress. New European regulations, such as the mandatory in-person identity verification on platforms by December 2024 (learn more here), push the industry to innovate while remaining exemplary.
The challenge of competitiveness: strengthening identity without closing off
In a context where the number of passengers is expected to double in the next twenty years (thanks to the unbridled growth of emerging markets!), Air France and Sofitel strive to maintain their lead by blending deep roots with an open mind. It is about being French… and very French, as Maud Bailly cheekily summarizes. Translation: do not lose sight of one’s history while being the first to respond to new needs – whether it’s traveling with an expired passport (on this point, here is a practical guide) or following official alerts for certain destinations, such as the USA or the UK (check the warnings here).
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