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IN BRIEF
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Imagine a destination where rice terraces mingle with majestic temples, where ancient culture blends harmoniously with white sand beaches bordered by turquoise waters. This Asian destination, which emerges every summer as the undisputed star of travel, offers a range of captivating experiences. Whether you are a lover of breathtaking landscapes, passionate about gastronomy or looking for a change of scenery, it will delight all types of travelers. Immerse yourself with me in this fascinating place, a true showcase of authenticity and discovery, where every street corner reveals a new adventure.
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A renewed interest post-pandemic #
After a period of restrictions and uncertainty, South Asia is slowly getting back on the tourism track. Borders are reopening and travelers from all over the world are flocking to these culturally rich countries. Thus, the figures are pouring in, suggesting a sector in full renaissance.
Japan, for example, recorded an impressive number of 17.78 million tourists foreigners in the first half of 2024. These figures far exceed those before the pandemic, illustrating the ever-increasing appeal of these destinations.
A diversified and attractive offer #
Asia is full of treasures to discover. Whether we are passionate about culture, of nature or even gastronomy, there is something for everyone. Majestic temples of Bangkok to the breathtaking landscapes of the Thai islands, every corner offers a unique experience.
Here are some essentials:
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- Hidden beaches from Krabi in Thailand
- Cherry blossoms in Kyoto, Japan
- Street food cuisine in Hanoi, Vietnam
An affordable cost for travelers #
The economic aspect is a determining factor for many tourists. THE Japanese yen, for example, has devalued against the euro, making stays more affordable. A simple bowl of ramen priced around 6.23 euros attracts many European gourmets who seek to satisfy their appetite without breaking their budget.
The impact of pop culture #
Popular culture also plays a key role in the attractiveness of Asian destinations. There K-pop, with groups like New Jeans, boosts tourism in South Korea, where “honorary ambassadors” are appointed to promote the country. Targeted campaigns, such as the launch of specific visas for fans, are creating real tourist fervor.
What about overtourism? #
This renewed interest is not without its share of challenges. The phenomenon of overtourism, particularly at emblematic places, generates tensions. In Japan, measures have been put in place to preserve popular sites, such as an access tax to Mount Fuji limiting the number of hikers per day.
Emerging destinations to explore #
Beyond the classic tourist spots, Southeast Asia hides real gems. Regions like Phatthalung in Thailand, semi-ignored, reveal authentic landscapes, giving pride of place to unforgettable experiences far from the crowds.
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Despite fierce competition between countries in the region, Asia remains a key destination for vacationers looking for authenticity.
Growing integration of new technologies #
Finally, the digitalization of tourist services greatly simplifies the lives of travelers. Planning apps, booking platforms and translation tools are increasingly accessible, making travel in Asia smoother and less stressful.
