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IN BRIEF
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Joan Baco in Gruissan: “Tourism, much more than just a matter of economy and finance” #
In Gruissan, Joan Baco highlights the wealth and complexity of tourism, going beyond the economic aspect. As the managing director of the city’s tourist office, he emphasizes the importance of cultural and environmental dimensions and invites us to rethink our relationship with tourism. Through local initiatives and thoughtful management, Gruissan asserts itself as a destination committed to sustainable tourism.
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An integrated vision of tourism #
Joan Baco, with his legal and financial experience, approaches tourism from a broadly integrative perspective. To him, tourism is not limited to economic returns; it also generates significant social and environmental impacts. In Gruissan, he advocates for an approach that considers sustainable tourism as an essential basis for local development. The vision is clear: we must balance the needs of the economy with those of the community and nature.
The cultural dimensions of tourism #
At the heart of his discourse, Joan Baco insists on the cultural identity of Gruissan. Tourism is not only a source of income but also a vector for cultural exchanges and heritage preservation. By promoting local traditions, artisanal know-how, and cultural events, the tourist office aims to create enriching experiences for visitors that respect the region’s roots. According to Baco, each visitor then becomes an ambassador of Gruissan’s culture.
A respectful approach to the environment #
Sustainability is another fundamental pillar of Joan Baco’s vision. He is convinced that tourism can develop without compromising the environment. Gruissan, with its unique landscapes, biodiversity, and natural spaces, provides an ideal backdrop for promoting nature-friendly activities. The goal is to raise tourists’ awareness of the importance of preserving these treasures and to encourage them to act as responsible ecotourists.
The fallout from the Tour de France and its impact on the territory #
The recent stage of the Tour de France in Gruissan highlighted the city’s ability to attract the attention of a vast audience. Joan Baco acknowledges that this event significantly boosted the destination’s visibility. With an audience of over 2.64 million viewers, it is essential to capitalize on this exposure to promote not only tourism but also Gruissan hospitality. The event also serves as a springboard to enhance the city’s efforts in sustainable development.
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Building a sustainable tourism future #
Joan Baco’s approach is part of a desire to build a future where tourism in Gruissan develops while respecting values of sustainability and responsibility. The initiatives taken aim to involve local stakeholders, from artisans to leisure operators, by raising awareness of the importance of balanced tourism development. With an engaged community, Gruissan aspires to become an example of sustainability in the tourism sector, innovating without sacrificing its natural assets.
