The Canadian tourism sector is concerned about the worsening wildfire seasons.

IN BRIEF The Canadian tourism sector fears the intensification of wildfire seasons. Extensive areas of parks are affected, creating an impact over several years. Scientists warn: “It’s catastrophic” for the tourism industry. Climate change is deemed an existential threat to Canada’s reputation. Last summer’s fires led to cancellations of reservations. The mega fires of 2023 tarnished Canada’s tourism image. Over 5.3 million hectares burned in 2024, according to official data. The Cameron Bluffs wildfire disrupted major roads, affecting traffic. Wildfires emitted nearly four times more CO2 than the aviation sector. The consequences of the fires vary by affected regions, impacting air quality.

In a context of climate change exacerbating wildfires, the Canadian tourism sector is facing dark times. Increasingly hot and dry summers, combined with an intensification of wildfires, raise concerns for both the country’s reputation and the future of tourism-related activities. While some regions see their attractiveness diminished by devastating fires, an awareness is necessary to move beyond mere sectoral reaction.

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Immediate effects on the tourism industry #

The giant wildfires that ravaged vast areas of land in Canada in 2023 caused massive cancellations in the tourism industry. Tourist operators in the eastern part of the country, for example, have seen their bookings drop dramatically, even when the fires occurred far from popular destinations. A recent report indicates that iconic tourist areas, often sought after for their natural landscapes, are directly affected, thereby reducing the country’s appeal.

An image tarnished by catastrophic events #

Canada’s reputation as a tourist destination is beginning to suffer. In spring, experts stated that climate change represented an existential threat to the sector. The mega fires of summer 2023, which burned over 5.3 million hectares according to the Canadian Interagency Forest Fire Centre, testify to an environmental crisis that risks diminishing tourist appeal, and potentially eroding the country’s overall image on an international scale.

Durable effects on destinations #

With many national park areas affected, scientists estimate that the consequences of the fires will be felt for several years. The landscapes and natural habitats, which are at the heart of the Canadian tourist experience, are eroded by fire, raising questions about the sustainability of recreational sites. The degradation of ecosystems also makes it more difficult to attract nature enthusiasts whom Canada hopes to charm.

Environmental and economic challenges #

Wildfires are not just an image problem; they are also linked to crucial economic issues. In 2024, these fires emitted nearly four times more CO2 than the aviation sector, revealing a disturbing interconnection between the environment and the economic health of the country. The impact on air quality represents another challenge, as it limits access to outdoor activities for tourists, particularly in regions like Ontario and Quebec, where smoke from the fires has had significant health repercussions.

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Towards necessary adaptation #

Faced with this alarming situation, the tourism sector is compelled to rethink its strategies. Adaptation becomes imperative, not only to preserve the natural attractions but also to secure the economic pathways that depend on visitation. Raising awareness and educating visitors about environmental impacts is essential to fostering more sustainable tourism that respects endangered ecosystems.