The travel intentions of generations Y and Z are redefining the global tourism landscape. Young people prioritize shorter and more frequent excursions, focusing on *meaningful* and *intentional* experiences. The report *”Go Get It”* highlights this quest for authenticity and connection, revealing sometimes unprecedented motivations behind each booking. The trend towards group travel, in particular, reflects a desire to share precious moments. By 2025, these young travelers will demand accommodations that align with their social and collaborative vision of vacationing.
Highlights
ibis explores the travel intentions of generations Y and Z.
The report “Go get it” anticipates shorter and more frequent trips.
37% of young people are ready to travel together in groups.
A growing demand for intentional travel, motivated by a specific purpose.
City hopping and the influence of TikTok emerge as key trends.
39% of young people plan to initiate a short-term trip.
Bleisure travel is gaining popularity, combining business and leisure.
Travel Trends of Generations Y and Z #
The ibis company recently published insightful results on the travel intentions of generations Y and Z. The report “Go get it: How generations Z and Y will travel in 2025” reveals distinct preferences and evolving travel behaviors. This information provides a valuable framework for understanding the expectations of young travelers regarding experience.
Short and Frequent Trips #
A notable trend is emerging: 17% of young people prefer short and repeated trips, rather than a single long stay. This approach allows them to maintain flexibility while exploring multiple destinations each year. The desire to discover the world without prolonging a single experience motivates this preference.
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Intentional Travel #
The rise of “intentional” travel is also observed, where trips are made with a specific purpose. Young generations are seeking more meaning and engagement, moving away from simple tourist getaways. These journeys attract those who wish to enrich their minds and broaden their horizons.
Tribe Travel #
The appeal of Tribe Travel (group travel) is on the rise. By 2025, 28% of young people plan to travel in groups, strengthening social bonds while sharing discoveries. Interpersonal connections become essential in the choice of destinations.
Influence of Social Media #
Social platforms, particularly TikTok, shape the behaviors of young travelers. Viral trends inspire destination choices as well as types of activities to undertake. A simple hashtag can influence millions of young people to choose an iconic destination.
Essential Elements of Travel #
The ibis report highlights the importance of aspects such as quality of service and value for money. For young people, these elements determine overall satisfaction during their stays. The availability of dining options at all hours, for example, is a significant criterion for many of them.
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Transport and Accommodation Preferences #
Generations Y and Z favor varied and economical modes of transportation. Often, they opt for environmentally friendly solutions. Accommodation, for its part, must offer spaces conducive to socialization while remaining financially accessible.
Evolving Expectations #
The expectations of young travelers are changing. About 39% of them say they are ready to take the plunge towards new experiences, demonstrating an unprecedented openness. These aspiring adventurers are in search of authenticity and memorable experiences.
Tomorrow’s Trends #
In light of ibis’s revelations, it becomes clear that target travelers prioritize originality, flexibility, and sharing. Leveraging these trends allows stakeholders in the industry to adapt their offers, hospitality strategy, and communications. Travel in 2025 promises to be more interactive and participatory than ever.
