Tourism in Sète in 2024: Analysis of key figures on purchasing power, attendance, and accommodation

IN SHORT 8.4 million overnight stays on the Thau basin since January 2024. Average occupancy rate of 76.7% during the summer, an increase of 4.6 points. Attendance at commercial collective accommodations slightly down (-5% in July-August). Stable attendance in Occitanie over the first seven months of 2024. Locally aging population and moderate standard of living. Decrease in purchasing power (71%) and impact of weather (70%) on the sector. Optimistic attendance prospects despite concerns.

In 2024, tourism in Sète positions itself as a vibrant and dynamic sector, despite an economic context marked by concerns over purchasing power. Key figures reveal an increase in tourist attendance, with nearly 8.4 million overnight stays recorded on the Thau basin since the beginning of the year. This article will analyze essential data regarding attendance, types of accommodations, and the impacts of purchasing power on visitors’ choices.

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Tourist Attendance in Sète #

The heart of summer 2024 recorded an average occupancy rate of 76.7%, marking an increase of 4.6 points compared to the previous year. This rise reflects sustained interest in the destination, even as other regions reported a slight decline. The first half of the year was also beneficial, with stable attendance across all modes of accommodation, demonstrating the resilience of the tourism sector.

Despite a decrease of 5% for camping observed during July and August, the Thau basin, including Sète, was able to compensate for this decline with an increase in stays in other types of accommodations, especially vacation rentals. These trends are favorable and indicate a potential shift in tourist preferences.

The Impacts of Purchasing Power on Visitors’ Choices #

The issue of purchasing power is at the heart of concerns in 2024, especially with a significant portion of the aging population, representing 33.9% of retirees in the Hérault region. A survey revealed that 71% of tourism professionals fear a decrease in attendance due to concerns about vacationers’ financial capabilities. Furthermore, 70% of respondents cited weather as another influential factor in destination choice.

This dynamic has led establishments to offer attractive deals and packages to entice a clientele in search of good bargains. The strategy is increasingly shifting towards authentic local experiences, often at affordable prices, to attract visitors looking to maximize their budget while enjoying the treasures of Sète.

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Accommodation: Trends and Prospects #

Accommodation in Sète in 2024 has shown varied trends. While commercial collective establishments have seen a slight decrease in attendance, alternative accommodation options have continued to grow. Vacation rentals and hostels attract many travelers eager to discover Sète from a different perspective, often at more competitive rates.

Moreover, data indicates that the shoulder seasons, such as spring and autumn, are experiencing an increase in attendance. This may be attributed to a shift in traveler preferences towards less crowded periods and reduced rates. Professionals in the sector are therefore adapting their offers to capture this new clientele.