Travel trends during the holidays are taking a significant turn. A recent study conducted by The Points Guy reveals that 91% of travelers prioritize advantageous fares over airline loyalty programs. This significant choice illustrates a willingness to maximize *savings* and prioritize *convenience* over affection for a specific brand. Furthermore, concerns regarding *delays* and baggage management weigh heavily in the booking balance.
This overview of traveler behavior offers a fascinating perspective on the evolution of priorities amidst an increasingly competitive market dynamic.
Highlights
91% of travelers have saved on bookings
Priority is given to price rather than airline loyalty
About 79% of travelers prefer to forgo their rewards to get a better rate
73% of travelers believe that comfort is worth it, even at a high cost
Nearly 44% of travelers have not yet made their bookings
Just over 67% of travelers plan to use their rewards for hotels
Concerned about crowds, nearly 47% of travelers worry about large gatherings
The results of the holiday travel survey #
The recent findings from The Points Guy, in collaboration with The Harris Poll, reveal significant trends in the behavior of American travelers. Recently, a survey was conducted among consumers to examine their holiday travel plans as well as their concerns and priorities during booking.
Traveler priorities #
This year, travelers’ choices hinge on price and convenience, often at the expense of loyalty to airlines or using reward points. The statistics are striking: 91% of those who booked holidays report having saved money. The majority of travelers, at 69%, prefer to choose the lowest fare rather than travel with their preferred airline.
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Use of rewards programs #
Further analysis shows that nearly 79% of travelers opting for rewards prefer to forego using them if it allows them to secure a better deal. This attitude underscores a shift towards a more pragmatic approach to travel, where savings take precedence over benefits tied to loyalty programs.
The value of convenience
An interesting aspect to consider is that 73% of travelers feel it is better to pay a bit more for a convenient service during the holiday season. This observation highlights a new priority: comfort during a time often marked by stress and crowds.
Booking behaviors #
Nearly 44% of respondents have yet to plan their holidays, while 35% feel unable to book in time, often waiting for a possible drop in prices. This reflects a hesitation that can impact the quality of future vacations, aligning expectations with market realities.
Trends in reward usage
The majority of travelers (67%) with reward points plan to use them for hotel stays or airline tickets during the festive season. Hotels account for 54% of users, while 29% plan to apply their rewards towards air travel. Using rewards wisely becomes essential in a rapidly changing economic environment.
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Traveler concerns #
Concerns also play an integral role in travelers’ reflections. Approximately 85% of those planning a trip express worries. Nearly 47% fear massive crowds, while 43% are concerned about delays due to weather events. The fear of cancellations and lost luggage affects 27% and 23% of respondents, respectively.
These results paint a distinct picture of expectations and needs regarding holiday travel. Changes in consumer behavior, focused on cost, convenience, and increasing concerns, shape the new face of tourism for this season. The dynamics between savings and rewards from programs become crucial factors in decision-making.
