Accor maintains its ambitions for 2024 thanks to a strong momentum generated by the Olympics and the recovery of tourism in Asia

IN BRIEF Accor remains confident for 2024 despite market challenges. The Olympic Games in Paris are boosting tourist interest. The group recorded a 12% increase in its revenues in the third quarter. The recovery of tourism in Asia significantly contributes to the results. Accor is committed to leveraging the enthusiasm generated by this global event. A thorough analysis of the impact of the Olympics on Chinese tourism. More than 330,000 Heartists in the customer service dynamic.

The Accor group, a major player in the hospitality sector, has affirmed its ambitions for the year 2024, largely driven by the rise of the Olympic Games (OG) in Paris and the rapid recovery of tourism in Asia. This positive momentum is reflected in a significant increase in revenues over recent quarters, offering promising prospects for the future.

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A notable growth linked to the Paris Olympics #

The 2024 Olympic Games, scheduled to be held in Paris, already seem to have a notable impact on the hotel industry. The City of Light is committed to delivering an exemplary event on multiple fronts, including economic, social, and environmental aspects. Accor, as a key partner, benefits from increased visibility and an influx of visitors that is expected to energize hotel establishments in France. This Olympic context is also stimulating bookings, thereby strengthening Accor’s position in the market.

A favorable recovery of Asian tourism #

At the same time, tourism in Asia has experienced a remarkable recovery, with a significant increase in tourist flows. Many Asian countries are gradually restarting their tourism activities, leading to beneficial outcomes for the entire hospitality sector. Asian travelers, traditionally important for Paris, are back, motivated by a desire for discovery and escape. Accor is capitalizing on this new trend by adapting its offerings to the specific needs of this clientele.

Promising results for Accor #

During the third quarter, Accor recorded a 12% increase in its revenues, a performance that reflects the growing enthusiasm of clients for its hotels. This progress is a direct result of the increase in bookings generated by the Olympics, as well as the return of Asian tourists. The company has strategically positioned itself to capture this growing demand, thereby reinforcing its revenue.

Towards an optimistic vision for the future #

With a solid first half of 2024 on the horizon, Accor remains confident in its growth targets. Investments in hotel infrastructures, staff training, and highlighting new offerings should contribute to this growth. Accor’s vision is clear: to benefit from global events while meeting the expectations of its clients, whether they are local or international.

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A key role in the global hotel sector #

By maintaining its ambitions for 2024, Accor plays a crucial role in the dynamics of the global hotel sector. With a team of 320,000 Heartists passionate about their work, the group continues to innovate and adapt to market changes. The Olympics and the revival of tourism in Asia not only bring economic benefits but also offer an opportunity to enhance the customer experience and strengthen brand recognition on a global scale.