Religious tourism: a sector in full expansion

IN BRIEF 51 million visitors to religious sites each year in France. 20 million foreigners among these visitors. religious tourism is attracting more and more with varied activities. Visits to basilicas, abbeys, and pilgrimages are growing significantly. Explosion of the sector with 300 million pilgrims worldwide. Market valued at 15.5 billion dollars in 2023, projected to 37.2 billion by 2032. New activities in development to attract followers. Focus on France as a destination of choice for religious tourism.

Religious tourism has become an essential phenomenon, attracting no less than 51 million visitors each year in France. This sector draws not only the faithful seeking spirituality but also curious individuals eager to discover the cultural and historical heritage associated with places of worship. With a constant increase in the number of pilgrims worldwide and innovative developments in tourism offerings, religious tourism is positioning itself as a dynamic and rapidly growing market.

À lire Travel alert for American citizens due to threats of mass shootings in Honduras

A colossal turnover #

According to estimates, the religious tourism market is worth about 15 billion dollars in 2023 and could reach an impressive value of 37.2 billion dollars by 2032. Millions of pilgrims travel across the globe each year to visit sacred sites, participate in ceremonies, or seek inner peace. This proven potential reflects the growing importance of this unique tourist niche.

Diverse destinations #

Destinations related to religious tourism are varied, ranging from famous sanctuaries such as Lourdes or Mont-Saint-Michel in France to iconic places such as Jerusalem, Mecca, or Varanasi in India. These sites attract tourists from all walks of life, whether they are in search of spirituality or cultural enrichment. In France, the multitude of basilicas, abbeys, and pilgrimage routes, such as the Camino de Santiago, constitute major attractions for enthusiasts of religious tourism.

New trends and activities #

Beyond classic visits, new activities are emerging to appeal to travelers. Spiritual retreats and thematic stays are developing, allowing participants to immerse themselves further in their spiritual quest. Similarly, unique events such as Gospel masses in Harlem or religious festivals attract visitors, offering an unforgettable immersive experience. Stakeholders in the sector strive to innovate to meet the expectations of clients seeking authenticity and enriching experiences.

A changing market #

With the evolution of societies and the successive crises, spiritual tourism has found a prominent place in the minds of travelers. The needs for mental escape and returns to one’s roots are felt, leading to a renewed interest in these destinations. The potential for religious tourism is immense and adapts to new consumption trends that prioritize authenticity and personal commitment. This attracts an ever-broadening audience, from traditional pilgrims to tourists in search of spiritual experiences.

À lire On the Emerald Coast, the tourist office aims to strengthen its assets in order to attract more visitors.

France, sector leader #

France is often considered a leader in religious tourism. With its numerous sites, it attracts 20 million foreigners each year, ready to explore its spiritual riches. Places of worship are not only pilgrimage destinations but also true architectural treasures, witnesses to history and religious traditions. Local and national authorities are investing in the promotion and preservation of these sites to meet the constantly increasing demand.