The All Saints’ vacation boosts tourism on the Côte d’Azur thanks to the influx of the French

IN BRIEF Occupancy rate of hotels in Nice: 53% for the second week of the holidays. Interest in vacation rentals: +23% in overnight stays compared to 2023. Bookings in Cannes on the rise, particularly for business tourism. Increase of French tourists by 15% compared to 2023. International flight bookings show robustness, especially from Asia.

The All Saints’ holiday, a well-established tradition in the French school calendar, has a significant impact on the tourism sector of the French Riviera. This year, the off-season has surprised with a hotel occupancy rate that has exceeded expectations, particularly due to the influx of French tourists. Far from being hindered by occasionally capricious weather, they have rediscovered the charms and activities of this iconic region. Between sporting events, family vacations, and vacation rental bookings, this period is shaping up to be a true boost for the local economy.

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A notable influx of French tourists #

Hotels and rentals on the French Riviera have experienced a real boom during these holidays. The early weeks of October saw an increased influx of French tourists, primarily from nearby regions such as Paris, Var, and Bouches-du-Rhône. This renewed interest has resulted in a 15% increase in bookings compared to the previous year. The region’s appeal, praised for its enchanting landscapes and mild climate, has attracted families seeking sunshine and escape.

A favorable context for hospitality #

The French Riviera recorded ambitious occupancy rates in its hotels, exceeding 80% in September and reaching 53% for the second week of the All Saints’ holiday. In particular, sporting events like the Marathon des Alpes-Maritimes contributed to this success, attracting runners and spectators charmed by the coastal scenery. Hoteliers are pleased with a trend that, even if it experiences variations in terms of weather, remains very positive for the sector.

Vacation rentals booming #

Vacation rentals have also benefited from this resurgence of activity. Nearly 5,500 overnight stays were booked each day during the first week of the holidays, with a slight dip in the second week, but still up 23% compared to 2023. This influx, tinged with a sense of discovery and a return to family traditions, stimulates not only the rental sector but also many local businesses and services.

Promising prospects for winter #

The prospects for the upcoming winter remain encouraging, with stable booking rates observed in the hospitality sector and among vacation rentals. Senator Alexandra Borchio Fontimp has noted that late bookings should enable levels comparable to those of last year to be reached. The upcoming months, particularly around the end-of-year holidays, suggest a renewed influx of tourists eager to enjoy the winter charm of the French Riviera.

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Foreign visitors still present #

Despite the increase in domestic tourism, the sector also benefits from the continued presence of foreign tourists. Bookings from the United States, Germany, and Italy remain stable, bringing enriching diversity to the local tourism landscape. The growth of flight bookings, especially from Northeast Asia and Southern Europe, reflects the growing interest in this destination in a post-COVID recovery context.