|
IN BRIEF
|
Recently recognized for its excellence, the Aloa Vacances camping group has secured a prominent position in the annual ranking established by the magazine Capital. After topping the chart the previous year, it now ranks third among the best campsites, a distinction that highlights the quality and appeal of its establishments. This article examines the reasons that make Aloa Vacances an essential player in camping holidays in France.
Aloa Vacances: a leader in the market
Since its creation in 2010 by Christophe Chailloleau, Aloa Vacances has quickly established itself as a reference in the camping sector, particularly on the Vendée coast. With a diverse offer that meets all desires, ranging from traditional pitches to fully equipped accommodations, the group strives to attract holidaymakers seeking discovery and relaxation.
Acquisition of new campsites
In a growth initiative, Aloa Vacances has recently acquired two new campsites located in Loire-Atlantique and Vendée, respectively. These acquisitions enrich its already well-stocked portfolio and enhance its attractiveness. The new establishments are designed to offer unique experiences, tailored to families and nature lovers.
The strengths of Aloa Vacances
One of the main strengths of the Aloa Vacances group lies in the quality of its infrastructure. The campsites, such as Les Pirons, feature modern water spaces with slides, varied activities, and children’s clubs, thus guaranteeing unforgettable vacations for the whole family. Emphasis is placed on the well-being of visitors, with catering services and activities suited to all ages.
A development supported by private equity
Aloa Vacances has recently opened its capital to two private equity firms, raising 3 million euros to support its development and the modernization of its campsites. This initiative aims not only to enhance the customer experience but also to diversify the offerings available at its establishments, responding to the new expectations of holidaymakers.
An attractive loyalty program
To retain its clientele, Aloa Vacances has established an original loyalty program that allows visitors to accumulate points in the form of flowers with each stay. This program is an effective way to encourage returns and foster a special bond between the group and its customers. The flowers can then be exchanged for discounts on future stays, thus enhancing the appeal of Aloa Vacances.
Towards a bright future
With distinctions honoring the quality of its campsites and a rapidly expanding business model, Aloa Vacances stands out as a true pillar of tourism in France. Their commitment to excellence and customer satisfaction perfectly aligns with current trends in the sector, thus promising bright prospects for the group and its many visitors.
