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IN BRIEF
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At the head of the tourism office of Troyes La Champagne, Nicolas Honoré is committed to promoting the city through the lens of harmony between its rich heritage and a modernity in full expansion. Through innovative initiatives, he aspires to attract a diverse audience and to enhance the tourist appeal of this beautiful region.
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Nicolas Honoré: an inspired vision #
Nicolas Honoré embodies a renewed vision of tourism in Troyes. Drawing on his experience, he makes every effort to promote the city as a destination that is both cultural and modern. Under his leadership, the tourism office is transforming into a key and dynamic player, fostering synergies among local entrepreneurs, artisans, and tourist structures.
The harmony between tradition and innovation #
The city of Troyes possesses an exceptional heritage, with its famous half-timbered houses and churches dating back to the Middle Ages. However, Nicolas Honoré does not stop at this historical wealth. He advocates for a harmony between this glorious past and contemporary trends, creating a balance favorable to the emergence of varied tourist activities. This is how he encourages the creation of cultural events that blend arts, gastronomy, and digital innovation.
A tailored response to tourist growth #
In light of the rise of short-term rentals, it is essential to maintain the attractiveness of the local hotel sector. With an average occupancy rate of 50%, Nicolas Honoré assures that this does not compromise traditional accommodation offerings, but rather opens the door to healthy competition that benefits everyone. The goal is clear: to guarantee visitors a diversity of choices that meet their varied needs while preserving the identity of Troyes.
Promoting local riches #
Nicolas Honoré’s mission is not limited to supporting tourist initiatives; it is also about highlighting the many riches of the region. From artisan markets to cultural tours, each event is an opportunity to discover the authenticity of Troyes La Champagne. His commitment also involves promoting local products, favoring short supply chains and the local economy.
Towards a sustainable and inclusive destination #
In his quest for harmony, Nicolas Honoré is also interested in issues related to sustainable development. He advocates for eco-responsible practices within the tourism office and encourages sector stakeholders to follow this path. By integrating these values, he aims to make Troyes a destination that attracts not only tourists but is also respectful of its environment and accessible to all.
