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IN BRIEF
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The All Saints’ Holidays 2024 promise to be particularly fruitful for the city of Saint-Malo, which has recorded a significant increase in the number of visitors. With a rise of 25 % compared to the previous year, the region saw the total number of overnight stays reach nearly 960,000 during this period, highlighting the undeniable appeal of this Breton destination.
A significant increase in the number of visitors #
This year, Saint-Malo has managed to attract a significant number of visitors. Statistics provided by the tourist office reveal that the city benefited from an increased attendance, with nearly 960,000 overnight stays recorded between October 19 and November 3, 2024. Such an influx is attributed to favorable factors, notably the presence of a bridge on November 1, encouraging families and groups to travel during these holidays.
The factors of the destination’s attractiveness #
This unprecedented influx can be explained by several key elements. The first week of the holidays was marked by the occurrence of spring tides, a natural phenomenon particularly appreciated. Furthermore, the cultural event Quai des Bulles also played a crucial role, attracting over 46,000 festival-goers over three days. These events not only energized tourist activity but also created a palpable excitement around the city.
Origin of visitors #
The composition of visitors reveals that tourists mainly come from Île-de-France (24 %) and Brittany (16 %), followed by foreign clientele representing 19 % of visitors. This geographical diversity highlights the universal appeal of Saint-Malo. International visitors primarily come from England (27 %), Belgium (16 %), Spain (12 %), and Germany (10 %), each drawn by the rich cultural heritage and natural beauties of the region.
The expectations of families #
A notable aspect of this influx is the significant presence of families, who seek activities suitable for children. Parents and grandparents have expressed their interest in interactive experiences such as Halloween-related events, stone carving workshops at CathédralOscope, visits to the Grand Aquarium, and discovery of Château de Combourg. These activities offer children the opportunity to learn while having fun, making Saint-Malo an ideal destination for family stays.
À lire exploration of the breathtaking landscapes of Conflent in the Eastern Pyrenees
The impact of tourism on the region #
While celebrating this increase in attendance, it is crucial to consider the potential impact of overtourism on the city and its residents. Increased influx could raise concerns about the preservation of heritage and the quality of life for residents. Thus, discussions about sustainable tourism management are becoming more pressing, aiming to balance welcoming visitors while respecting the environment and local culture.
