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IN BRIEF
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The city of Le Mans, rich in an exceptional historical past, has recently adopted the use of QR codes to enhance the experience of visitors and showcase its heritage. This modern and accessible initiative allows for the discovery of the history, architecture, and fascinating anecdotes of this unique city, making information quickly available on smartphones. With this technology, the city aims to create an immersive and interactive journey for everyone, whether they are residents or tourists.
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An innovative initiative for Heritage Days #
As part of the Heritage Days, the municipality has deployed eleven new QR codes across various historical sites in Le Mans. These codes, accessible via a simple scan, open the door to a series of digital capsules that deliver valuable information about the visited location. This approach aims not only to inform but also to create a link between the past and the present, making the city’s cultural heritage more tangible.
A technology inspired by international initiatives #
This initiative is not isolated, as it is inspired by existing models internationally. The Quebec company MySmartJourney, founded by Isabelle Lopez, was one of the first to develop these types of interactive journeys. By integrating QR codes into the urban landscape, the city of Le Mans joins the global movement that stimulates interest in local art, architecture, and history. This technological choice aims to bring a contemporary touch to the discovery of heritage.
Le Mans, a city at the forefront of cultural innovation #
The town hall of Le Mans also plans to install new technological signage by 2024 to better showcase the heritage. The goal is to attract more visitors and enrich their experience through dynamic and relevant information. By combining tradition and modernity, the city asserts itself as an essential and innovative cultural destination.
A discovery route for everyone #
The discovery routes implemented aim to enhance and reinforce the attractiveness of the city’s iconic sites. Thanks to QR codes, every passerby is invited to explore the various facets of Le Mans. Whether it’s a small cobblestone street or a large historic square, this interactive approach allows everyone to immerse themselves in the local history in a playful and captivating way.
Engaging visitors through technology #
QR codes are not just an information tool, but also a means to engage visitors in a dialogue with heritage. By providing direct access to stories and testimonies, this technology encourages personal and in-depth exploration of the city. Museums and other cultural spaces can benefit from this approach by integrating QR codes to gather feedback while encouraging active participation from visitors.
By integrating QR codes into its tourism offer, Le Mans positions itself on the path of innovation while preserving its rich cultural heritage, thus offering visitors a memorable and enriching experience.
