Morbihan: 10 years of initiatives to boost business tourism

IN BRIEF

For ten years, Morbihan affaires has been mobilizing for the business tourism sector.
Network of professionals in business tourism in South Brittany.
Recently, the network celebrated its 100th member.
Priority: to establish Morbihan as a preferred destination.
Economic impact: tourism represents 8.1% of GDP in Brittany.
Evolution of client expectations following the health crisis.
The city of Vannes inaugurated a congress office to enhance its attractiveness.
Lorient Bretagne Sud aims to become a must-visit destination for business events.
Gîtes, such as La Salmonière, participate in hosting events.
Management controls to improve the operation of the local tourist office.

For ten years, the Morbihan Affaires network has distinguished itself through its initiatives aimed at making Morbihan a preferred destination for business tourism. This collective, bringing together professionals from the sector, not only celebrates the membership of its 100th member but also a solid commitment to promoting the richness and attractiveness of the region. This dynamic is set against a changing context, where client expectations regarding tourism have notably changed, particularly after the recent health crisis.

A strong growth in business tourism #

At the heart of local concerns, business tourism represents a significant part of the regional economy, contributing 8.1% of GDP in Brittany. This contribution underscores the importance of the sector and the need to adopt appropriate strategies to enhance its value. With a dynamic market and an optimized service offering, Morbihan positions itself as an essential player on the business tourism scene.

Innovative initiatives for enhanced hospitality #

The city of Vannes perfectly illustrates this ambition with the creation of a dedicated Congress Office, which aims to increase the city’s attractiveness for professional events. This space has been designed to centralize information and facilitate the organization of congresses and seminars, a real asset for positioning Vannes as a flagship destination in the field of business tourism.

Lorient, a destination to promote #

Similarly, Lorient Bretagne Sud stands out for its efforts to enhance its hospitality and promote the region as a preferred destination for business tourism. The objective is clear: to attract companies and professionals by highlighting the region’s assets and by offering modern infrastructure that meets the needs of event organizers.

Future challenges for Morbihan #

Faced with constantly changing demand, it is essential for Morbihan to adapt its offering to the new expectations of clients. This ability to anticipate market evolutions is one of the network’s priorities, Morbihan Affaires, which is committed to enhancing the territory and its assets in terms of sustainable tourism. Consideration of environmental challenges is now an integral part of the attractiveness strategy of the sector.

A fruitful collaboration between local actors #

The success of business tourism in Morbihan also relies on collaboration among the various local actors. The involvement of organizations such as Morbihan Tourism and the tourist offices play a key role in networking professionals and exchanging ideas. Together, they work to optimize resources and synchronize their efforts to offer a unique and memorable experience to businesses and participants.

Towards a moratorium on innovation and sustainable development #

As the tourism sector undergoes significant changes, actors in business tourism in Morbihan must remain vigilant and adaptable. The recent health crisis has triggered profound changes in client expectations, pushing professionals to innovate and revisit their offerings. This dynamic of renewal is crucial for ensuring sustainable and long-lasting tourism development in the region.