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IN BRIEF
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A serene tourism: Greece attracts more and more visitors outside the tourist seasons
Greece, traditionally known for its popular summer season, is now experiencing a significant evolution in its tourism sector. More and more travelers are choosing to discover this country outside of peak times, particularly during autumn and winter. This new enthusiasm for off-season tourism offers a rewarding experience characterized by tranquility, greater accessibility to iconic sites, and a deeper immersion in local culture.
A change in the tourist rhythm
Tourism attendance in Greece shows signs of attractive growth even during this traditionally calm period. Visitors, drawn by pleasant temperatures and a soothing setting, are ready to rediscover the country’s wonders without the summer crowds. Destinations like Athens and its surroundings particularly attract those seeking a relaxing stay, away from the hustle and bustle of the summer months.
An experience enriched by tranquility
The local tavernas, emblematic of Greek culture, see an influx of customers throughout the year. Restaurateurs like Mihalis Frontzos note with satisfaction the increase in clientele, even during the week. The serene atmosphere allows visitors to savor traditional dishes such as tzatziki and fresh fish in a relaxed setting. Outside of high season, tables are no longer in demand and each bite becomes a celebration of national cuisine.
The dynamism of the capital and its surroundings
Athens, with its invaluable cultural heritage, is carving out a place as a year-round destination. Hoteliers have adapted by adorning their establishments with festive decorations to capture the Christmas spirit while offering a warm ambiance. Iconic places such as Syntagma Square and the surrounding gardens offer peaceful walks, allowing enjoyment of the city’s beauty in a different light.
A quest for authenticity and discovery
Off-season tourists no longer settle for just admiring famous ancient sites like the Acropolis or the Temple of Poseidon. They are interested in history and local traditions, often wishing to bring back an authentic souvenir from their travels. Handcrafted products, such as perfumes with iconic scents and bags inspired by Cycladic art, reflect this desire to take a piece of Greek culture home with them.
A promising growth forecast
The projections for the tourism sector are encouraging. The figures from the Bank of Greece show a significant increase in revenues, reaching 21.3 billion euros for the first nine months of 2024. Reservations for the holiday period are multiplying, indicating a growing demand for getaways in Greece beyond the traditional peak periods.
Increasing investments and future projects
In the face of this enthusiasm, nearly 220 hotel projects are emerging in Greece for 2025, reflecting a sector-wide dynamic in full growth. Tourism stakeholders are seizing this opportunity to develop diverse offerings, ranging from wine tourism to cultural events, thus responding to the curiosity of an increasingly demanding audience.
