The New Year’s travel expenditures in Japan will reach unprecedented levels. The rapidly rising accommodation costs are driving this increase to unmatched heights. The traditional Oshogatsu celebrations attract millions of travelers, showcasing Japan’s timeless appeal. During this festive season, the country comes alive, energizing its key destinations. The interaction between traditions and a booming tourism is taking shape, redefining the economic trends in the sector. The anticipation of the Japanese for extended holidays, including weekends, fosters an unprecedented enthusiasm.
Highlights
Average spending per person for domestic travel during the New Year will reach 43,000 yen (approximately 290 dollars) with an increase of 4.9% compared to 2023.
This increase is attributed to the rise in accommodation costs.
Vacationers plan to take longer breaks this year, supported by consecutive weekends.
The anticipated number of domestic travelers remains steady at 28 million, but is 4% lower than the pre-pandemic level.
International travel will see a slight increase, reaching 520,000 people, though this marks a significant decline of 37% compared to the 2019/2020 period.
The forecasts are based on surveys and hotel bookings provided by the JTB agency.
Budget forecasts for New Year travel #
The domestic travel expenditures in Japan during the New Year period are set to reach a historic peak. According to estimates from a well-known travel agency, the average spending per traveler is expected to rise to 43,000 yen, which is about 290 dollars. This figure marks an increase of 4.9% compared to last year.
Factors influencing the rise in expenditures #
This increase in spending can primarily be attributed to the rise in accommodation costs. The intensity of demand during the festive period leads establishments to adjust their rates. Additionally, the general trend of travelers extending their stay also contributes to these high forecasts. Holidays, particularly the weekends that fall at the end and beginning of the year, encourage travelers to plan extended vacations.
Trends in traveler numbers #
For the current year, the total number of domestic travelers in Japan is expected to remain stable at around 28 million. This figure, however, is still insufficient compared to pre-pandemic levels, reflecting a decrease of about 4% compared to 2019. This indicates an interesting dynamic where, despite the recovery, attendance levels struggle to match the figures of the past.
International travel #
Although domestic tourism shows some stagnation, the number of Japanese traveling abroad is on a slight rise. An increase of 60,000 travelers is anticipated, bringing the total to 520,000. However, this performance still lags about 37% behind the festive period of 2019, highlighting the lasting impacts of the pandemic on travel behaviors.
Booking analysis and evaluations #
The annual assessment of New Year travel forecasts by the JTB agency is based on surveys and hotel booking data. These tools help understand consumer expectations and behaviors. The results serve as a barometer to comprehend budgetary trends and choices of Japanese travelers.
Festive and economic atmosphere #
The New Year festivities, or *Oshogatsu*, embody a celebration deeply rooted in Japanese culture. The Japanese traditionally invest in returning to their roots as well as in activities. The beauty of traditions and the enrichment of family exchanges add invaluable worth to the expenditures incurred.
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The growing enthusiasm for New Year celebrations coincides with businesses’ desire to capture this prosperous period. The hospitality and retail sectors benefit from an influx of consumers in shopping malls and tourist sites. *The economic dynamic intensifies through revitalization efforts in the tourism sector.*
A departure hall at Haneda Airport in Tokyo on December 29, 2023. (Kyodo) ==Kyodo
The shopping street Nakamise in Asakusa, Tokyo, was crowded on December 26, 2023. (Kyodo) ==Kyodo
Economic projections for the New Year reveal that Japan continues to rediscover the value of its traditions. The growing significance of travel expenditures undoubtedly contributes to the vibrancy of the tourism sector, reflecting a cycle of renewal. The Japanese are increasingly engaging in these significant celebrations, thereby strengthening the social and economic fabric of the country during this festive period.
