A study by Oxford Economics reveals the major impact of cruise tourism on the economy of Marseille

IN BRIEF Nearly 2.5 million passengers expected in Marseille in 2024. Cruise tourism strongly supports local businesses. Passengers spend an average of €78 if boarding and €57 in transit. Over 45% of merchants’ revenue is generated by cruise passengers. Notable importance of young travelers, with 31% aged between 18 and 34 years. A wide range of spending: restaurants, shopping, and cultural activities. Final results of the study expected in March during Cruise Week in Rotterdam.

A recent study conducted by Oxford Economics highlighted the crucial role of cruise tourism in Marseille’s economy. In 2024, the city is set to welcome 2.5 million passengers, providing significant economic benefits to local merchants and the tourism sector. This detailed report underscores the importance of this particular segment of tourism, illustrating how cruises generate financial returns for various economic players in the Phocean city.

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Economic Benefits for the Local Economy #

The Oxford Economics study, conducted for the International Cruise Line Association (CLIA), examined both the qualitative and quantitative effects of cruise tourism. The findings indicate that this type of tourism not only boosts hotels and restaurants but also serves as a growth vector for the entire Marseille economy.

Profile of Cruise Passengers in Marseille

From a sample of 1,013 people surveyed, it was found that about one third of passengers had started their cruise in Marseille, while the remaining two thirds were in transit. Among those boarding in Marseille, a majority are French, whereas transit passengers primarily come from Italy, Germany, and Spain. It is noteworthy that 31% of transit travelers are aged 18 to 34 years, indicating a younger traveling audience.

Spending of Cruise Passengers #

The study’s results also reveal significant data concerning passenger spending. Travelers who embark and disembark in Marseille spend an average of €78 per person. About 28% of them choose to stay overnight in the city, generally in hotels, with an average spend of €171 per person. As for transit passengers, their average expenditure is €57 over a visit period of about five hours.

Contribution of Crew Members

Crew members of cruise ships also play a significant role in the economic impact on the region. Each crew member spends about €79 per port call, primarily in local restaurants and shops. This contribution adds to the overall benefits of cruise tourism.

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Impact on Local Commerce #

Merchants in Marseille demonstrate undeniable support for cruise tourism, knowing that this activity generates a significant portion of their revenue. According to the study, 68% of businesses located between La Joliette and Le Vieux Port anticipate an increase in sales thanks to cruise travels over the next five years. On average, cruise tourists represent between 45% and 50% of their revenue.

Merchants’ Perception of Cruise Passengers

A large majority, at 77%, of merchants surveyed believe that cruise tourists are essential for the Marseille economy. They emphasize the growing importance of the cruise industry and, by extension, the economic benefits it brings to the city.

Conclusion and Future Implications #

This study by Oxford Economics, which forms part of an analysis of ten global ports, highlights the importance of cruise tourism for Marseille. The General Director of CLIA for Europe, Samuel Maubanc, stated that these results help to better understand the sector’s contribution to the economic vitality of the Phocean city. This approach is essential to ensure ongoing collaboration between cruise professionals and local stakeholders, in order to guarantee sustainable development of this lucrative activity.