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IN BRIEF
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In a constantly evolving world, the travel sector adapts and innovates to meet the new expectations of travelers. A trend that is clearly emerging is that of “detour destinations”, where globe-trotters seek out less crowded places for their holidays. This approach aims to combine wonder and responsibility, thus helping to preserve natural beauties while offering unique and authentic experiences.
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A new impetus for meaningful experiences #
Today’s travelers are increasingly seeking meaningful experiences that allow them to better understand the local culture. After the pandemic, this quest for meaning has intensified, prompting tourists to move away from overcrowded tourist areas. By opting for lesser-known destinations, they are choosing to support local communities and truly immerse themselves in the daily lives of these regions.
Still unknown destinations #
Detour destinations can be both near and far. For example, cities such as Sitges in Spain, close to Barcelona, or Nagoya in Japan, near Kyoto, offer a pleasant atmosphere without the crowds of major tourist sites. Travelers can thus enjoy enchanting landscapes, delicious local cuisine, and authentic exchanges with the locals. These places, often overlooked in classic itineraries, are now favored by those who wish to experience a journey rich in discoveries.
The impact of environmental awareness #
Another dimension of this trend is the growing environmental sensitivity of travelers. In the face of current ecological challenges, many are turning to more sustainable travel practices. By choosing less frequented places, they help reduce the carbon footprint associated with mass tourism, thereby minimizing the impact on fragile ecosystems. This awareness creates a virtuous circle where traveling becomes synonymous with respect and commitment to the planet.
Future prospects for tourism #
As we approach the coming years, it is highly likely that this trend will grow. While 63% of travelers claim they want to discover lesser-known places, tourism offers will adapt to meet this growing demand. Travel agencies, as well as airlines, are beginning to include in their proposals these detour destinations that promise stays as enriching as they are responsible.
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Conclusion on the emerging trend #
Information, immersion, and commitment are the key words of this new way of traveling. As the world of tourism evolves, detour destinations are establishing themselves as an appealing alternative for those who wish to explore while preserving the beauty of our planet. This paradigm shift could very well redefine our view of travel in the coming years.
