Marocco: 16 million international visitors expected in 2024, a new record in sight!

IN BRIEF Forecast of 16 million international visitors to Morocco in 2024. Record of 15.9 million tourists welcomed between January and November 2024. Increase of 20% compared to the previous year. Morocco’s goal: to become the most visited country in Africa, ahead of Egypt. Strategic plan aiming for 17.5 million tourists by 2026. November 2024 saw a growth of 31% in arrivals compared to 2023.

Morocco is on track to break a new record in tourism, with an ambitious target of 16 million international visitors projected for the year 2024. This incredible influx positions the Cherifian kingdom as a must-visit destination, not only in Africa but also on the global stage. Given the impressive growth in the number of tourists and ongoing investments in the sector, the country appears well-positioned to welcome travelers from around the world.

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An exceptional tourism year #

So far, Morocco has recorded over 15.9 million foreign tourists between January and November 2024, representing a 20% increase compared to the previous year. This remarkable figure reflects a growing popularity, not only for traditional destinations like Marrakech and Fes but also for lesser-known regions that are beginning to attract the attention of globetrotters.

Records broken month after month #

In November 2024, the kingdom welcomed 1.3 million travelers, a 31% increase compared to the same month the previous year. This upward trend offers a glimpse into the growing enthusiasm for Morocco, with cultural events, festivals, and outdoor activities adding value to the tourist experience.

A booming sector #

The Moroccan tourism sector is experiencing unprecedented growth, with sustained efforts to improve infrastructure, diversify offerings, and enhance service quality. Moroccan authorities are investing in the development of modern hotel facilities, renovating historical sites, and expanding air links to facilitate access for international visitors.

A geographical crossroads advantage #

Strategically located at the crossroads of Europe, Africa, and the Middle East, Morocco benefits from its ideal location to attract a wide range of tourists. Whether for exploring the mountains of the High Atlas, immersing oneself in Berber culture, or enjoying the sunny beaches of Agadir, visitors are spoiled for choice.

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Tourism market forecasts #

Looking ahead to 2026, Morocco aims to exceed 17.5 million tourists according to the roadmap developed for tourism development from 2023 to 2026. With this ambition, the country aims to position itself as a leader in tourism in Africa, competing with other major destinations such as Egypt.

An immersive and authentic experience #

Visitors to Morocco can expect an immersive experience, rich in cultures and traditions. From imperial cities to colorful souks, delicious cuisine to diverse landscapes, every corner of Morocco offers something unique. This encourages travelers to extend their stay and explore the kingdom more, further increasing tourist influx figures.

As Morocco prepares for this future influx, immense potential emerges for tourism in the country. With warm hospitality, a fascinating history, and diverse natural environments, the Cherifian kingdom seems well on its way to a bright future on the global tourism stage.