Bassin d’Arcachon: The Pass from here, a bridge between the tourist experience and support for the local economy

IN BRIEF Pass from Here: free and nominative card for residents Exclusive benefits in local businesses and with partners 600 people already registered to support the local economy Promotion of local consumption and virtue Increased attendance at the Tourist Office Diverse offerings: discounts and enhanced services Christmas shop offering local products

The Pass from Here, newly introduced in the Arcachon Bay, represents an innovative initiative aimed at enhancing the tourist experience while promoting the local economy. Offered by the Tourist Office Heart of the Bay, this free card allows residents and workers in the area to benefit from various advantages at numerous local partners, thereby reinforcing the connection between visitors, residents, and economic actors.

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A local initiative to promote sustainable tourism #

The creation of the Pass from Here fits into a framework of local consumption and support for businesses in the region. The municipalities personally involved in this project are Lanton, Audenge, Biganos, Marcheprime, and Mios, collectively forming the Tourist Office Heart of the Bay. Since its launch, the card has attracted the attention of nearly 600 users wishing to participate in this movement. This system aims not only to encourage residents to consume locally but also to give them the opportunity to become ambassadors of tourism in their social and family circles.

Concrete benefits for beneficiaries #

One of the main attractions of the Pass from Here lies in the numerous advantages it offers. These include discounts on activities such as horse-drawn carriage rides, bike rentals, as well as special offers at certain local businesses. For example, users can enjoy a 10% discount on horse-drawn carriage rides or a 15-minute massage bonus offered at partner establishments. These benefits only amplify the importance of this initiative in the daily lives of residents and workers in the Arcachon Bay.

Impact on tourist attendance #

The success of the Pass from Here is also measured through attendance at the Tourist Office, which recorded over 16,000 visitors this year, compared to 15,000 the previous year. This increase reflects the growing interest of locals in the tourist activities offered, an essential aspect in a context where the summer season has been fluctuating. This initiative is particularly relevant as the total number of overnight stays in the region approaches 470,000 per year, mainly in seasonal rentals.

A Christmas shop at the heart of local traditions #

In addition to the benefits linked to the Pass from Here, the Tourist Office Heart of the Bay has chosen to expand its offering to a Christmas shop. Located at 20 Allée Ernest de Boissière in Audenge, this shop attracts lovers of decorations and handcrafted gifts, showcasing local products. Visitors will find a varied selection of items, ranging from delicacies to nature items, as well as typical scents of the territory, all driven by the festive spirit and support for local artisans.

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A digital future for the Pass from Here #

Emmanuelle Lavernhe, the director of the Tourist Office, has already expressed her intention to renew the Pass from Here for next year, mentioning a possible transition to a digital format. This evolution could facilitate access to increasingly attractive offers while simplifying the experience for users. The move to a digital format aligns with a commitment to responsible and modern consumption that meets the expectations of today’s visitors.