Hautes-Alpes: A Christmas holiday that boosts the tourism sector

IN BRIEF 5% increase in bookings compared to last year Occupancy rate of tourist accommodations at nearly 75% Expectation of 500,000 visitors in the department The 27 resorts in the Hautes-Alpes also report an increase Christmas holidays account for about 25% of ski resort activity Serre-Chevalier positions itself as the leading tourist destination

The Christmas holidays of 2024 promise to be encouraging for tourism in the Hautes-Alpes. With an increase of about 5% compared to the previous year, bookings are multiplying, reflecting an occupancy rate of accommodations of around 75%. This trend reflects a certain dynamism in the region, essential for its local economy, especially during this time marked by economic uncertainties at the national level.

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A surge in bookings #

The ski resorts in the Hautes-Alpes, known for their exceptional natural setting, are preparing to welcome a significant influx of visitors. According to forecasts, over 500,000 visitors are expected to visit the region for the Christmas holidays. The 27 resorts, including Serre-Chevalier which stands out as the top destination, are recording optimistic figures, with an occupancy rate steadily increasing by 5.5%.

Economic impact of the tourism sector #

Tourism represents a significant part of the economy in the Hautes-Alpes, with more than a third of the wealth generated by this activity. Optimism is palpable among industry professionals, who expect a positive dynamic not only for the Christmas holidays but also for the entire winter season, which could be strengthened as a result. The director of the economic and tourist development agency of the Hautes-Alpes emphasizes that success during the holiday season can have lasting repercussions on the entire season.

An uncertain context but encouraging prospects #

While France faces political instability and economic uncertainties, the Hautes-Alpes seem to benefit from a true breath of fresh air due to the enthusiasm for winter sports. The region is increasingly attracting enthusiasts of mountains, snow, and outdoor activities, thus offering an attractive alternative amidst the surrounding uncertainty. Families, groups of friends, and couples are numerous in choosing this destination to celebrate the magic of Christmas, in the heart of a snowy landscape.

A festive season rich in events #

The Christmas holidays are traditionally a key period for ski resorts, representing nearly 25% of annual activity. The Hautes-Alpes pride themselves on offering a multitude of festive events, ranging from authentic Christmas markets to sports activities for all ages. This diversity of offerings aims to attract a maximum number of visitors, contributing to the vitality of the sector.

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Activities to discover during the Christmas holidays #

A multitude of activities awaits visitors to the Hautes-Alpes during the festive period. Whether it’s skiing, snowboarding, snowshoe hiking, or exploring the traditional villages of the region, everyone will find something to satisfy their desires. Families will also appreciate the activities organized especially for children, creating a joyful and friendly atmosphere conducive to enchanting memories.

Conclusion of a promising winter #

As the Hautes-Alpes prepare to experience a winter season rich in emotions, this Christmas holiday is set to be a springboard for local tourism. With its breathtaking landscapes and multitude of activities, the region is ready to delight all lovers of the mountains and year-end festivities.