|
IN SHORT
|
The Somme department, located in the Hauts-de-France region, is experiencing unprecedented enthusiasm in China. Thanks to a strategic collaboration with influential personalities like actress Jelly Lin, the Somme has managed to attract a Chinese audience eager for discoveries. This article examines the various reasons that explain this lightning success, focusing on tourist attractions, communication strategy, and the welcome awaiting future Chinese visitors.
À lire exploration of the breathtaking landscapes of Conflent in the Eastern Pyrenees
A strengthened communication campaign #
The partnership between the Hauts-de-France region and Chinese actress Jelly Lin has significantly contributed to raising the profile of the Somme department. Her video, showcasing iconic images of the region, has already been viewed by over 40 million people. This type of media campaign is essential to capture the attention of a young and connected audience, who seek information through social networks.
The locals of the Somme, delighted by this initiative, have been able to express their pride in this showcasing of their cultural and natural heritage. The choice of a well-known influencer like Jelly Lin demonstrates a keen understanding of the expectations of Chinese tourists, who are often receptive to recommendations from public figures.
Breathtaking landscapes #
The beauty of the landscapes is a powerful attraction vector. The Somme offers a variety of remarkable sites, ranging from the green hills of the Bay of Somme to the beautiful ports of Mers-les-Bains and Saint-Valéry-sur-Somme. These iconic places, prominently featured in Jelly Lin’s video, highlight the authenticity and natural richness of the department.
Visitors can also explore the famous Amiens Cathedral, a masterpiece of Gothic architecture, which is sure to impress those who discover it. The interaction between history, culture, and nature makes the Somme an attractive destination for discovery enthusiasts.
An enticing culinary offer #
The pleasures of the table are inseparable from tourism. The seafood from the region is particularly appreciated, arousing growing interest among Chinese tourists, fond of fresh products. Merchants in Mers-les-Bains, for instance, are already envisioning welcoming customers eager to taste these local delicacies. This perception of a savory and authentic culinary offer could lead to an increase in restaurant patronage in the region.
A booming sector #
Tourism in the Somme benefits from a stimulating dynamism, contributing to the growth of the local economy. The region focuses on enhancing hospitality and infrastructure to attract new visitors. Stakeholders in the tourism sector, from hoteliers to restaurateurs, can expect an influx of Chinese tourists, energized by this campaign targeting an audience eager for authentic experiences.
A forward-looking strategy #
The Somme has learned from other tourist regions that have invested in similar campaigns. By leveraging the success of the reality show in Colmar, which generated a 70% increase in attendance, the Somme department demonstrates its know-how in tourism promotion. The desire to capture the interest of this rapidly growing market is evident and calls for a long-term vision to sustain this enthusiasm.
This proactive strategy, combined with undeniable assets, positions the Somme department as an emerging destination on the Chinese tourism scene. Thanks to this growing interest, the Somme could see its potential fully realized, thus redefining its image on the international stage.
