The 10 must-know tourism trends for 2024 in France

IN BRIEF Carbon footprint of tourism in France is improving: reduction of CO2 emissions Railway competition beneficial: price drop and increase in bookings Nearly 75% of French people give up visiting a site due to overtourism The favorite village of 2024 is Collioure, a gem of the Côte Vermeil New label Destination of Excellence to promote quality and sustainable development French passport: best passport for visa-free travel in 2024 Digital identity: passports and identity cards on your smartphone soon Parisian train stations: among the best in Europe Young French people aged 18-34 want to travel more Toll-free highways: smooth traffic flow on the A13

With the year 2024 approaching rapidly, the world of tourism in France is about to undergo many fascinating changes. From picturesque villages to ecological innovations, as well as authentic experiences and more sustainable transportation choices, this new year promises to be rich in discoveries. Here is an overview of the ten must-know trends to prepare your next trip to the Hexagon.

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The 10 essential tourism trends to know for 2024 in France #

At the dawn of the year 2024, the landscape of tourism in France is transforming under the influence of new trends. Between environmental awareness, the rise of digital technology, and changing consumer behaviors, these shifts shape a unique travel experience. Here are the ten major trends to watch for the coming year.

Sustainable development and responsible tourism

Sustainable development continues to be a priority for travelers. In the face of the climate emergency, more and more tourists are choosing options that minimize their environmental impact. This includes selecting eco-friendly destinations, using less polluting modes of transport, and opting for accommodations certified by environmental labels.

Digital technology enhancing the experience

With the advent of new technologies, digital solutions are increasingly integrated into the tourism sector. Travelers rely on mobile apps to organize their stay, access real-time information, or even take virtual tours. Online platforms facilitate booking and compare prices, making travel more accessible.

Proximity tourism

After a few years of travel restrictions, the trend is shifting towards proximity tourism. The French are discovering or rediscovering the riches of their own country. From flagship destinations like Paris or the Côte d’Azur to charming villages in lesser-known regions, local tourism is booming for 2024.

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The rise of immersive experiences

Travelers are seeking immersive experiences that bring them closer to local cultures. Participating in a traditional cooking class, exploring artisanal markets, or engaging in community activities are all ways to enrich one’s stay. This trend invites authentic discovery that goes beyond simple sightseeing.

Wellness and health tourism

Wellness has become a central criterion in choosing destinations. Trips focused on health, relaxation, and rejuvenation are experiencing significant popularity. From retreats in nature to stays in wellness centers, the French are looking to combine relaxation and pleasure during their travels.

Intergenerational travel

More and more families are choosing intergenerational vacations, bringing together children, parents, and grandparents. These multi-generational stays strengthen family bonds while enjoying activities suitable for all ages. Destinations offering packages tailored to this age group are expected to see good attendance.

Adaptation to the rise of Overtourism

In the face of overtourism, which poses significant challenges for certain destinations, various stakeholders in the sector strive to find balanced solutions. Initiatives aimed at distributing tourist flows throughout the year or encouraging stays off the beaten track are multiplying. This contributes to a more sustainable management of visitor flows.

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The rise of local gastronomy

Local gastronomy is a major asset in the attractiveness of destinations. Tourists now want to savor traditional dishes and discover local products in authentic settings. Culinary tours, farmers’ markets, and cooking workshops are in high demand, offering travelers delicious discoveries.

Flexible and accessible

The final trend focuses on flexibility and accessibility. Tourism stakeholders are becoming aware of the varied needs of travelers by offering more flexible and tailored options. This includes no-fee cancellation policies, clear information about destination accessibility, and staggered payment options.

Focus on ethics

Finally, an ethical awareness is emerging within the traveler community. More and more people are considering the values of the companies they choose. Respect for human rights, support for the local economy, and the fight against exploitative labor are becoming crucial decision-making criteria when planning their vacations.