Montricher-Albanne: A Wind of Freshness in Tourist Communication!

IN BRIEF

Montricher-Albanne strengthens its team
New communication manager: Claire Lemaître
Mission: promote Les Karellis and its activities
Tourism Office managed under associative status
Objective: structure the project and support local partners
Essential position for tourism development

In a context where the tourism sector is transforming rapidly, the Tourism Office of Montricher-Albanne has decided to strengthen its team by welcoming a new communication manager. Claire Lemaître, who took up her duties last autumn, is tasked with promoting the Karellis resort and informing the public about the various activities it offers. This initiative is part of a strategy to highlight the assets of this unique high-altitude destination, distinguished by its natural setting and diverse offerings.

A strategic arrival for the Tourism Office #

The decision to integrate a new communication manager fits into a broader strategic plan aimed at invigorating the Tourism Office of the Commune of Montricher-Albanne. This approach seeks to adapt to the growing expectations of visitors while showcasing the richness of the region. Claire Lemaître aims to create a link between local stakeholders and tourists, highlighting the various local initiatives that enrich the visitors’ experience.

The missions of the new manager #

As the new communication officer, Claire Lemaître focuses on several essential missions. She is developing an effective communication strategy to attract a diverse clientele, supporting local events and launching seasonal promotional campaigns. Her role also involves closely collaborating with artisans, merchants, and industry players to showcase local products and services while creating synergies beneficial to the entire commune.

An office at the service of visitors #

The Tourism Office of Montricher-Albanne, managed under associative status, aims to promote the Karellis resort. Classified in category I, it attests to the quality and recognition of its services. With the arrival of Claire Lemaître, the office not only seeks to increase its visibility but also to enhance the visitor welcome quality. Sustainable development projects and ecological initiatives are priority areas that the office aims to highlight, reflecting its commitment to responsible tourism.

A look towards the future #

With the integration of Claire Lemaître, the Tourism Office of Montricher-Albanne positions itself as a key player in promoting the territory. Her experience and innovative vision are anticipated to infuse new dynamism into the team. Strengthening communication is crucial to attract tourists and showcase the beauty and authenticity of this destination. By collaborating with various local actors, the office aspires to develop an economic model that combines efficiency and sustainability.