: The reinvented journey – 6 surprising predictions from industry experts

IN BRIEF Increase in costs of travel expected, with travelers wanting to cut their expenses. Need for virtual innovations, such as augmented reality hotel tours. Increased use of artificial intelligence for ultra-personalized stays. Growing popularity of itinerant stays, favoring exploration. Active search for spiritual travel for physical and mental well-being. Importance of well-being, especially with demands for relaxation facilities such as pools.

The reinvented journey – 6 surprising forecasts from industry experts #

In a rapidly changing world, the travel industry is set to experience a profound transformation. Experts agree that travelers’ expectations are evolving quickly, and new trends are emerging. Here are six forecasts that redefine the contours of travel as we know it today.

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A shift towards sustainable travel #

By 2030, vacationers will be increasingly concerned about their ecological footprint. The desire to adopt eco-responsible behaviors will significantly influence their choices of destinations and modes of transport. Tour operators will be compelled to adapt to this growing demand by promoting offers focused on sustainability, such as stays in eco-lodges or environmentally friendly travel routes.

Flexible and tailor-made stays #

Personalization is becoming the norm. Travelers will seek flexible stays, tailored to their expectations and preferences. Artificial intelligence will play a central role in creating virtual worlds that allow vacationers to plan customized holidays. This personalized approach will not only be appreciated but also expected by an increasingly demanding clientele.

The emergence of immersive experiences #

Immersive experiences will surpass simple sightseeing tours. Travelers will prioritize activities related to the local culture, including craft workshops or cooking classes. They will aspire to authentic and meaningful encounters with local communities to better understand the traditions and lifestyles that surround them. Travel will thus become a true school of life.

Technology at the service of experience #

Tech will be omnipresent in the travel sector, enhancing the user experience like never before. New innovations, such as instant translation apps or augmented reality tourist guides, will transform the way travelers interact with their environment. Virtual concierges will offer personalized recommendations and manage various aspects of the stay, thus liberating vacationers from many constraints.

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A focus on well-being #

The quest for well-being will be at the heart of travel motivations. Hotels will integrate services dedicated to physical and mental health, such as meditation sessions, holistic spas, and wellness activities. Holidays will thus transform into genuine retreats for regeneration, attracting those seeking to recharge and escape the frenzy of daily life.

Group travel makes a strong comeback #

After a period of isolation due to the pandemic, group travel will make a strong return. Travelers will seek shared experiences that foster social connections. Group stays, including collaborative activities, will be favored in the future. These encounters will strengthen friendships and create unforgettable memories, redefining the notion of community within travel.