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IN BRIEF
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The Gulf of Morbihan represents an iconic destination in Brittany, offering a fascinating blend of culture, history, and nature. In 2024, this region is embarking on a significant shift in tourism, aiming to promote its unique resources while ensuring sustainable development. This article highlights the significant changes marking this year and how they influence visitors’ experiences in this exceptional territory.
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Challenges of tourist attendance #
Tourist attendance in the Gulf of Morbihan has seen a slight decrease of 4% compared to the previous year. Several factors, such as uncertain weather conditions and a fluctuating economy, have impacted this trend. However, this decrease brings the figures back to those observed before the COVID-19 pandemic, indicating that the sector is gradually stabilizing.
The summer period, however, revealed encouraging signs, with August recording a better performance. The welcome desks saw around 525,000 visitors, while the site’s online presence surged by 30%, reaching three million connections. This reflects a determination and marked efforts to attract an even broader and more diverse audience.
Integration of technology in the tourism sector #
In 2024, the Gulf of Morbihan emphasizes the digitalization of tourism with the introduction of innovative tools. The digital travel diary developed by the tourist office allows for 100% personalization, providing visitors with up-to-date recommendations and activities according to their preferences and the weather. This initiative is part of a desire to optimize printing costs while satisfying the growing demand for digital visits.
Erwan the mascot: A key player in user experience
One of the significant innovations is the mascot, Erwan, a small robot that accompanies tourists in their explorations. This playful character not only entertains visitors at welcome locations but also plays a practical role by distributing orientation materials such as maps and brochures, while interacting with visitors. Thus, Erwan helps create a warm atmosphere that fosters exchanges between locals and tourists.
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Promotion of responsible tourism #
The management of the tourist office emphasizes the importance of sustainable and responsible tourism, rooted in respect for the environment and local resources. The goal is to attract not only holidaymakers seeking discoveries but also businesses through the launch of the new Convention Bureau, “See you Vannes,” dedicated to business tourism.
This bureau offers to organize seminars and conferences, thereby encouraging tourism that extends beyond the sunny days of summer and benefits the local economy. The fallout from these events can open countless opportunities for local stakeholders, allowing them to showcase their offerings outside traditional seasons.
Exploring natural and cultural riches #
The beauty of the Gulf of Morbihan lies as much in its biodiversity as in its cultural sites. Between the majestic landscapes of the islands, coastal paths, and the rich archaeological heritage consisting of megaliths, this region has no shortage of assets. Visitors are invited to discover a range of activities, from boat rides to guided excursions exploring Breton traditions.
Attention nature enthusiasts: the customs path, which runs along the coastline, offers breathtaking panoramas. Every turn reveals new natural wonders, from the Bay of Quiberon to the mysterious shores of Belle-Île-en-Mer, inviting hiking enthusiasts to experience unforgettable moments in the heart of preserved nature.
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A promising future for tourism in the Gulf of Morbihan #
As we move into 2024, the Gulf of Morbihan is becoming a true model to follow in terms of sustainable and innovative tourism. With its efforts to attract a varied clientele while preserving its heritage, this Breton region is preparing to welcome visitors in search of authenticity and meaning.
The initiatives in place, such as the integration of artificial intelligence and commitment to corporate responsibility, herald a promising future for the sector. Local tourism stakeholders are determined to turn every stay into a memorable experience, placing the Gulf of Morbihan at the center of tomorrow’s tourist aspirations.
