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IN SHORT
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At the dawn of 2025, Charente-Maritime is preparing to evolve in the field of tourism, with initiatives aimed at making this industry both sustainable and eco-responsible. During a significant presentation, the Charentes Tourisme agency outlined its strategic orientations, proposing innovative and inclusive solutions to attract new visitors while preserving the environment. This article highlights the region’s ambitions and the efforts made for balanced and solidarity-based tourism.
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A projected budget to support development #
Charentes Tourisme announced a projected budget of 6 million euros for the year 2025, of which 2.55 million is allocated by the Charente-Maritime department. This amount, although lower than the previous year, underscores the commitment of local stakeholders to care for one of the main sources of income for the territory. Indeed, tourism accounts for approximately 2 billion euros for the local economy, making it a key sector for the economic development of the region.
Commitment to sustainable tourism #
As part of its strategy, Charentes Tourisme emphasizes the region’s affirmation as an eco-responsible destination. This approach involves raising public and industry professional awareness. Communication campaigns will be deployed to promote environmentally friendly practices, such as water resource preservation, waste management, and the adoption of soft mobility.
A “positive and balanced tourism”
The concept of “positive and balanced tourism” aims to respond to current environmental and societal issues. Charentes Tourisme aspires to encourage all stakeholders in the sector to think about actions that will promote a harmonious relationship between visitors and inhabitants, while preserving the natural and cultural heritage of Charente-Maritime.
Solidarity tourism initiatives #
In a spirit of inclusivity, Charentes Tourisme positions itself as the first mission-driven tourist establishment at the national level. With this in mind, an innovative project will allow certain disadvantaged families to enjoy vacations in the region through a endowment fund. This fund will be supported by solidarity donations from individuals and businesses, aimed at facilitating access to vacations within Charente-Maritime itself.
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The Tao Guide for sustainable tourism
Next May, travel enthusiasts will be able to obtain the first “Tao Guide” for sustainable tourism in Charentes, offering 2,000 ideas and addresses for an environmentally respectful stay. This guide is accompanied by the inauguration of the Cardinals’ Road, an equestrian route linking Dampierre-sur-Boutonne to La Clotte, which will encourage soft tourism practices.
Technology and innovation in service of tourism #
The introduction of artificial intelligence is also a significant part of Charentes Tourisme’s strategy. Starting in February, a virtual agent will be available on the website, facilitating access to information for visitors regarding stays, outings, and places to discover. This technological advancement reflects a desire to enhance the visitor experience while addressing their contemporary concerns.
Through these initiatives, Charente-Maritime is resolutely committed to a more respectful and inclusive tourism path, with a clear vision to preserve and enhance its heritage while opening up to new forms of tourism discovery. These prospects for 2025 show us a region ready to reinvent itself to offer a unique experience, blending nature, culture, and solidarity.
