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IN SHORT
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In 2024, France is set to achieve a remarkable feat by aiming to welcome 100 million visitors. This impressive figure marks a significant advance in the tourism sector and reinforces France’s position as the world’s top tourist destination. Through notable events and an increasingly attractive offering, the country hopes to delight visitors from all corners of the globe. However, this dynamic raises both economic and logistical challenges that deserve exploration.
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In 2024, France is poised to reach an unprecedented goal with the ambition of welcoming 100 million international visitors. This challenge, which aligns with the Hexagon’s tradition of excellence in tourism, represents a true turning point for the industry, reinforcing France’s position as the world’s top tourist destination.
A spectacular return of tourism #
After a period of restrictions due to the Covid-19 pandemic, the world is slowly getting back on its feet, and the tourism sector in France is no exception. According to estimates, global tourism is expected to return to pre-Covid levels, with approximately 1.4 billion travelers flying to destinations across the globe. In this context, France, with its rich cultural heritage, diverse landscapes, and renowned gastronomy, continues to attract millions of visitors.
A synergy of events #
Several factors are expected to contribute to this massive influx in 2024. On one hand, the JO Effect (Olympic Games) in Paris promises to be a major media event and an added attraction for travelers. On the other hand, the reopening of iconic sites such as Notre-Dame, as well as the celebrations marking the 80th anniversary of the Normandy Landings, should also enhance the appeal of the destination. These historic events, coupled with France’s cultural diversity, will continue to entice visitors from around the world.
A diverse clientele #
The profile of visitors is diversifying, and this is reflected in the statistics. The already loyal European clientele is joined by a new North American dynamic as well as the gradual return of Asian visitors. These trends translate into encouraging figures, with tourism revenues estimated at 71 billion euros in 2024, representing a 12% increase compared to the previous year.
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A challenge to face against competition #
Despite this apparent success, France must face intense competition, notably from Spain, which ranks second among the most visited destinations with 94 million tourists. This highlights a paradox: there are more visitors in France, but spending per tourist is generally lower, with revenues amounting to 80 billion euros in Spain. Thus, accommodation structures play a key role in the visitor experience.
The stakes of sustainable tourism #
As France strives to welcome an ever-increasing number of visitors, the question of sustainability becomes critical. How can this growth be maintained while preserving the environment and local cultures? Authorities and industry professionals must consider viable solutions that will ensure a prosperous future for tourism while protecting the natural and cultural wealth that make France renowned.
A promising anticipation #
At the dawn of 2024, with these major projects in preparation, France displays infectious optimism. Welcoming 100 million visitors is not just a simple ambition; it is a symbol of resilience and dynamism, reflecting the sector’s ability to innovate and adapt to the new challenges of international tourism. Industry players are in full preparation, promoting values of hospitality and quality, to provide future visitors with an unforgettable experience in the heart of the Hexagon.
