Road trip enthusiasts are entering a new era with the constant evolution of the market for motorhomes, vans, and converted vans. The year 2024 promises to be particularly dynamic, revealing both the influence of modern lifestyles and the pursuit of a more authentic adventure. Sales trends, whether showcasing new models or used vehicles, reflect deep aspirations for a lifestyle that combines freedom and connectivity. So, what does this new season hold for vehicle sales and consumer preferences?
In 2024, the leisure vehicle market continues to evolve, reflecting the new aspirations of travel and exploration enthusiasts. With a focus on autonomy, connectivity, and a more relaxed pace of life, motorhomes, vans, and converted vans are proving to be popular choices among modern adventurers. This article highlights key sales statistics as well as the main trends impacting the recreational vehicle market this year.
New purchasing and consumption behaviors #
The pandemic has profoundly changed our way of living and traveling. Consumers now seem to favor leisure models that not only offer adequate amenities but also a return to basics. Lifestyles centered around slow tourism and the need to escape have seen an increase in 2024. Buyers are seeking vehicles that allow them to travel the roads without constraints, resulting in a marked rise in sales of vans and converted vans.
Key sales figures for 2024 #
The latest figures from the Syndicat des Véhicules de Loisirs (UNI VDL) reveal that the year 2024 was marked by the sale of 65,710 used leisure vehicles, representing almost two and a half times the number of new vehicles registered during this period. However, a slight decrease of 4% compared to 2023 has been observed. Meanwhile, the market for new vehicles, stimulated by growing interest, recorded 26,389 registrations in the first half of the year, with strong demand for vans and converted vans, which experienced a growth rate of over 7% compared to the previous year.
The used vehicle market on the rise #
The trend towards the purchase of used vehicles shows no signs of slowing down. In 2024, companies like Wikicampers have seen their platform used by a growing number of buyers and sellers. A total of 436 leisure vehicles were sold on their site, reflecting the popularity of sought-after older models. The diversity of sales—from integrated motorhomes to converted vans—demonstrates a dynamic and varied market.
Consumer preferences regarding vehicles #
While motorhomes represent a very attractive option, vans and converted vans continue to appeal to a certain type of traveler. Their compact size, maneuverability, and ability to offer all the necessary comfort make vans a preferred choice. In 2024, sales of vans and converted vans have become predominant compared to motorhomes, confirming their status as the favored vehicle for road explorers.
Future outlook for the leisure vehicle sector #
The leisure vehicle market is moving towards continuous transformation, driven by technological innovations and a dismantling of traditional practices. As buyers turn towards increasingly sustainable options, the need for autonomy and connectivity in vehicles becomes essential. The coming years look promising, with an ever-growing enthusiasm for nomadic travel and vehicles adapted to these new requirements.
À lire the classic and sports car show in the United Kingdom on June 7th and 8th, 2025
