Le tourisme en Ardèche Hermitage : des retombées économiques dépassant les 80 millions d’euros

IN BRIEF Economic impact of tourism in Ardèche Hermitage: over 80 million euros. Development of tourism between 2025 and 2027: monitoring of a supplement to the objectives contract. Main objective: Raise awareness of the territory and its gems. Four locomotives identified to boost attractiveness. Average spending of tourists: 51.80 € per day, 70 € for cyclists, and 150 € for wine tourism. Impact of weather and purchasing power on summer attendance. More than 15 million tourist nights in 2022, exceeding the pre-Covid level.

The Ardèche Hermitage region, a magnificent territory with varied landscapes and rich heritage, is experiencing significant growth thanks to the tourism sector. With economic returns nearing 80 million euros, tourism is asserting itself as an essential driver of the local economy. This article explores the various facets of this dynamic as well as the initiatives taken to continue promoting this attractive territory.

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Key figures of tourism in Ardèche Hermitage #

The tourism sector in the Ardèche Hermitage region has recorded impressive performances over the years. In 2022, over 15 million tourist nights were recorded, reflecting a growing interest among visitors for this enchanting setting. The average annual expenditure per tourist stands at 51.80 euros per day, with amounts reaching up to 150 euros for wine tourism-related activities. These figures highlight the region’s attractiveness and its undeniable economic potential.

Drivers of tourism development #

To encourage attractiveness, the region relies on its natural assets and cultural heritage. Initiatives implemented by local stakeholders aim to enhance the riches of the territory. Among the flagship projects, the ViaRhôna route has become a true locomotive for outdoor tourism, attracting a diverse clientele seeking activities in nature. Additionally, access to renowned vineyards, holders of a “Vignobles & Découvertes” label, helps to energize wine tourism.

Economic impact of local tourism #

Tourism represents a crucial resource for the economy of Ardèche Hermitage. Annual economic returns exceed 80 million euros, including investments made by tourism operators, which amount to nearly 93.7 million euros. This dynamic contributes to the creation of over 5000 direct and indirect jobs, thus enhancing the economic vitality of the region.

Future challenges of tourism in Ardèche Hermitage #

To maintain this positive dynamic, it is essential to continue promoting the territory and attracting more visitors. Sustainable development projects support the sector to ensure a serene future. Adaptive responses to challenges such as managing tourist influx, preserving natural resources, and improving infrastructure are necessary to guarantee the sustainability of economic returns. Local stakeholders are also striving to unite around common objectives, seeking to diversify and enrich the tourism offer.

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The importance of awareness and involvement of local stakeholders #

The success of tourism in Ardèche Hermitage also relies on raising local stakeholders’ and residents’ awareness of the economic importance of this sector. Highlighting the wealth of cultural and natural heritages reinforces the destination’s identity and encourages communities to get involved in tourism projects. Cooperation between public and private actors is essential to promote this territory and contribute to its harmonious development.

The growing dynamism of the tourism sector in Ardèche Hermitage asserts its significant economic impact. Thanks to robust initiatives, this region continues to attract a wide range of visitors, thereby offering a promising future for local tourism stakeholders.