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IN BRIEF
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The city of Perpignan is preparing to implement a significant address change with the relocation of its Tourist Office. To be carried out in the first half of 2025, this move from the Loge de Mer to the Palmarium is part of a strategic approach aimed at obtaining a label of excellence. This initiative, supported by the municipality, stems from a necessity linked to the condition of the old building and the requirements needed to obtain this valuable credential. This text explores the challenges and implications of this relocation.
Reasons for the move
The relocation of the Tourist Office of Perpignan, announced by L’Indépendant, is primarily driven by structural issues related to the Loge de Mer, a historical building classified with Bâtiments de France. The office director, in a statement, indicates that the building poses difficulties in ensuring effective renovations, particularly regarding energy efficiency, a fundamental criterion for achieving the label of destination of excellence. To comply with the imposed conditions, a new location that is more suitable is deemed necessary.
The Destination of Excellence label: a major challenge
The quest for the “Destination of Excellence” label, formerly known as “Qualité Tourisme”, represents a significant challenge for the Tourist Office of Perpignan. Obtaining this label not only enhances the city’s image but also allows access to a special state grant. Although the amount of this aid has not yet been disclosed, every financial contribution is valuable for enabling the Office to improve its services and infrastructure. The label requires adherence to about thirty rigorous criteria, related to both social and environmental standards.
Return to Palmarium: a symbolic process
The return to Palmarium, where the Tourist Office was located before moving to the Loge de Mer, embodies a form of continuity and a return to the roots. This process is also seen as a way to remind about the city’s history and its commitment to tourism development. By reinstating the Office at Palmarium, the municipality is crafting an ambitious project that will align with modern standards of hospitality and tourist service, while honoring local heritage.
Implications for visitors and the institution
This relocation will open new perspectives for the Tourist Office, which aspires to offer visitors an enriched experience. The facilities at Palmarium are expected to provide more comfort and services tailored to tourists’ expectations. Special attention will be given to accessibility and ergonomics of the spaces. Thus, the Office hopes to improve visitor reception and position itself as an essential player in tourism in Occitanie.
Conclusion of the project
With this relocation, Perpignan aims to revitalize its tourist offer and modernize its services. The Tourist Office sees this as an opportunity to meet the demands of an ever-evolving sector while highlighting the city’s identity and heritage. This change of address is not merely a geographic relocation, but represents a real turning point for the institution, in pursuit of excellence within the tourism universe.
