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IN BRIEF
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Tourism plays a crucial role in the economic and social development of Pays d’Iroise. By aiming to enhance its unique natural and cultural heritage, this region attracts an increasing number of visitors each year, contributing to the dynamism of the local economic fabric. From accommodation to leisure activities, the tourism sector stimulates various fields, thus promoting sustainable and inclusive development.
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A steadily increasing turnover #
Pays d’Iroise has experienced a significant increase in the number of visitors, with 677,000 recorded tourist overnight stays in 2024. This progression reflects the effectiveness of the policies implemented to attract new tourists. Indeed, the dynamism of local actors, such as accommodation providers and restaurateurs, allows them to meet a growing demand, thereby strengthening the local economy.
Moreover, the Iroise Bretagne Tourist Office (Otib) has played a decisive role by launching various initiatives, including promotional projects and holiday advice. The results in terms of visibility on social media, with 1.6 million impressions on Facebook and 141,000 on Instagram, illustrate the region’s commitment to promoting itself as a preferred destination.
The socio-economic impact of tourism #
Tourism is not only about the economic aspect; it also creates jobs and promotes the development of essential services. The arrival of new visitors leads to positive outcomes for local businesses, which can then grow and sustain their activities. Local elected officials assert that the opportunities presented by this sector are invaluable for the future of Pays d’Iroise.
Initiatives such as the establishment of suitable welcoming structures, accompanied by a quality approach, aim to obtain the “Destination of Excellence” label. This could also allow certain municipalities to become “Tourist Resorts” and thus benefit from increased recognition.
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Innovative projects for the future #
To stand out and attract diverse tourist flows, Pays d’Iroise is focusing on innovative projects such as a major treasure hunt at Pointe Saint-Mathieu, planned for February 2025. Additionally, the creation of a 3D virtual tour of the Saint-Mathieu lighthouse responds to a desire to integrate technology into the tourism experience, thereby attracting a larger audience and facilitating access to iconic sites for people with reduced mobility.
Furthermore, the installation of heritage interpretation plaques aims to enrich the experience of visitors by creating connections with local history and culture. These efforts demonstrate a strong commitment to sustainable tourism, which respects the environment while enhancing the area’s wealth.
A promising future through sustainable development #
Tourism stakeholders in Pays d’Iroise have well understood that the success of this activity primarily relies on sustainable and responsible development. By working hand in hand with local authorities and professionals, they are building a coherent offer that respects the values of the territory while being attractive. This lays the groundwork for a promising future for tourism and for the entire region.
As challenges related to environmental preservation and resource management arise, Pays d’Iroise asserts itself as an example in sustainable tourism. Indeed, the initiatives implemented aim to raise awareness among visitors about the importance of conserving natural environments and encourage responsible behavior during their stay. This integrated approach to tourism development is not only essential for the sustainability of the sector but also for the enhancement of local heritage.
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