« To feel a sense of devaluation in the face of the authenticity of French tourism, far from mass tourism »

IN BRIEF Devaluation of traditional accommodations in the face of the Le Meur law Blending between mass tourism and French-style tourism Gîtes de France: promise of personalized hospitality Economic impact: 39.5 million euros in returns in Charente-Maritime Importance of defining the tourist activity Preservation of gîtes to maintain the local economy Search for authenticity in response to modern consumer expectations

Experiencing a feeling of devaluation in the face of the authenticity of French tourism, far from mass tourism #

French tourism, which prioritizes authenticity and personalized hospitality, now faces a feeling of devaluation, exacerbated by legislation that assimilates this way of life to industrial and standardized tourism practices. In a context where mass tourism prevails, it is essential to be aware of the stakes that threaten the diversity and richness of French accommodation offerings. This phenomenon raises crucial questions about the future of the sector and how tourism stakeholders can preserve their identity in the face of contemporary challenges.

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The impact of legislation on tourism practices #

Recent laws, like the one known as “Airbnb” (Le Meur law), illustrate this fear of devaluation. They blend the different forms of accommodation, including gîtes and guesthouses, placing them in the same category as short-term rental platforms. This situation creates a sense of injustice among owners who, unlike mass tourism operators, strive to offer a human-faced tourism, based on sharing and authentic experience.

An offer of authentic tourism under threat #

In regions like Charente-Maritime, gîtes and guesthouses are a haven for visitors seeking an authentic connection with local culture. These types of accommodation, often managed by enthusiasts, offer a know-how and personalized welcome that starkly contrast with the impersonal experiences provided by large booking platforms. Hosts devote themselves to making the stay memorable through tailored advice and distinctive attentions.

The economic impact of local tourism #

In Charente-Maritime, this sector also plays a crucial role in the local economy. With 610 owners grouped under the Gîtes de France brand, the community generates significant economic returns, estimated at 39.5 million euros. This demonstrates that the authenticity of French tourism is not only measured by the quality of hospitality but also by the real economic impact for local stakeholders. The taxes paid to local authorities reflect a commitment to supporting the regional economy, thereby strengthening the legitimacy of authentic tourism offerings.

Legal and economic challenges on the horizon #

The future of authentic tourism faces significant legal and economic challenges. The lack of a clear legal framework and the fear of excessive taxation on short-term rentals could jeopardize the very existence of many gîtes. An imbalance could occur if hosts can no longer cope with these burdens, prompting them to close or reduce their activities. This would be an invaluable loss for the diversity and cultural richness that characterize the French tourism landscape.

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The need for a redefinition of authenticity #

In light of this situation, it would be wise to work towards a redefinition of the specificities of gîtes and guesthouses, thus allowing for the recognition of their differences and the authenticity of their offerings. This dialogue with the government and tourism stakeholders could not only clarify the position of these types of accommodations but also contribute to promoting more respectful and sustainable tourism, far from the standards of mass tourism.

The quest for authenticity in the hearts of consumers #

Today’s visitors demonstrate a growing interest in authentic experiences, manifested in a search for connection with nature, traditions, and local populations. This quest for authenticity could become a true key for gîtes and guesthouse owners, allowing them to capitalize on these emerging needs and ensure meaningful stays that honor the French art of living.